The ubiquity of broadband Internet and the proliferation of connected devices like laptops, tablets or TV result in a high demand of multimedia content such as high definition video on demand (VOD) for which the Internet has been poorly designed with the Internet Protocol (IP). Information-Centric Networking and more precisely Content Centric Networking (CCN) overtake the limitation of IP by considering content as the essential element of the network instead of the topology. CCN and its content caching capabilities is particularly adapted to Over-The-Top (OTT) services like YouTube or Netflix that distribute high-definition multimedia content to millions of consumers, independently of their location. However, bringing content as the most important component of the network implies fundamental changes in the Internet and the transition to a fully CCN Internet might take a long time. Despite this transition period where CCN and IP will co-exist, we show that OTT service providers and consumers have strong incentives for migrating to CCN. We also propose a transition mechanism that leverages caching and enable loosely collaboration.