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Les gratte-ciel comme outils de marketing urbain, touristique et économique en faveur des territoires marginalisés. Barcelone, de la tour Agbar au district créatif 22@ de Poblenou.

Abstract : The construction of the Agbar Tower between 1999 (start of works) and 2005 (inauguration) mark for Barcelona City Hall a new step in its urban project and its communication with investors national and international public and private. Municipal players in the capital Catalan wish to obtain an inversion negative representations about the lack of attractiveness of the district of Poblenou considered one of the districts the poorest and most marginalized city ​​while having as identity the expression of "Manchester of southern Europe", recalling its role as a factory in Spain and emblem of the Industrial Revolution for the Iberian Peninsula. For Jean Nouvel, his work is symbol of a strong identity through identity referents of Catalonia and no, as Professor J-M says. Montaner, an example of globalization and the standardization of architectures. The debate remains open, but commits us to think of symbolic architecture arises from its location, controversies and of its multiple representations.
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https://hal.archives-ouvertes.fr/hal-02983108
Contributor : Patrice Ballester <>
Submitted on : Tuesday, November 10, 2020 - 6:54:30 PM
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P. Ballester. Les gratte-ciel comme outils de marketing urbain, touristique et économique en faveur des territoires marginalisés. Barcelone, de la tour Agbar au district créatif 22@ de Poblenou.. Presse de l'ENSA. Architecture symbolique et renouveau d’espaces marginalisés, pp.79-98., 2014, 978-2-905108-09-8. ⟨hal-02983108⟩

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