Multiagent System-Based Simulation Method of Service Diffusion in Consumer Networks – Application to Repeatedly Purchased Plural Services –

Abstract : This paper presents a simulation based analysis method for service diffusion in consumer networks. Services with good qualities do not always diffuse because service quality is often unstable because of the nature of service delivery systems involving human. Consumers cannot also confirm the quality of service before purchase because service has no shape. Therefore, it is necessary to study diffusion process of service by computer simulations to clarify the process of acceptance among consumers in consideration with heterogeneity of consumer utility due to the unstable service quality. This paper proposes a multiagent-based model for diffusion of plural competing services repeated purchased in consumer networks including heterogeneity of consumer utility. It is verified that the heterogeneity of consumer utility and network structure affect service diffusion process in the results of computer simulations. Finally, the diffusion process of services is concluded in terms both of the number of service and repetition of service purchase.
Document type :
Conference papers
Complete list of metadatas

Cited literature [17 references]  Display  Hide  Download

https://hal.inria.fr/hal-01470636
Contributor : Hal Ifip <>
Submitted on : Friday, February 17, 2017 - 3:53:29 PM
Last modification on : Friday, December 1, 2017 - 1:15:29 AM
Long-term archiving on : Thursday, May 18, 2017 - 3:01:32 PM

File

978-3-642-40361-3_40_Chapter.p...
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Nobutada Fujii, Toshiya Kaihara, Tomoya Yoshikawa. Multiagent System-Based Simulation Method of Service Diffusion in Consumer Networks – Application to Repeatedly Purchased Plural Services –. 19th Advances in Production Management Systems (APMS), Sep 2012, Rhodes, Greece. pp.313-320, ⟨10.1007/978-3-642-40361-3_40⟩. ⟨hal-01470636⟩

Share

Metrics

Record views

233

Files downloads

117