Computer and Computing Technologies in Agriculture VII 7th IFIP WG 5.14 International Conference, CCTA 2013, Beijing, China, September 18-20, 2013, Part II
Conference papers
Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce
Abstract : By applying analytic hierarchy process to extend the D&M IS
success model, this paper builds a user preference hierarchical model
for online consumers to select the most preferred website; this model is
mainly constituted by the quality of information, service, system and
supplier. Empirical study on agricultural products B2C field has shown
that service quality is the most important factor affecting the website
selections of online consumers, and e-commerce businesses should make
greater efforts to improve the reliability and the rapid responsiveness
of service. As supplier quality is highly correlated with user
preferences, e-commerce businesses should take a balance strategy to
increase product range, improve product quality with lower product price
at the same time Information currency is high in the ranking, so
e-commerce businesses should pay attention to update information on the
website timely.
https://hal.inria.fr/hal-01220819
Contributor : Hal Ifip <>
Submitted on : Tuesday, October 27, 2015 - 8:23:45 AM Last modification on : Wednesday, January 17, 2018 - 10:45:36 AM Long-term archiving on: : Thursday, January 28, 2016 - 10:20:11 AM
Ping Yu, Dongmei Zhao. Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce. 7th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Sep 2013, Beijing, China. pp.98-113, ⟨10.1007/978-3-642-54341-8_11⟩. ⟨hal-01220819⟩