Here Today, Here Tomorrow: Considering Options Theory in Digital Platform Development

Abstract : Past decades have seen business platforms proliferate not only as a means to collaborate, but also decrease time-to-market and promote innovation. However, extant literature tends to dichotomise platforms, perceiving them as either strategic resources or technical systems. Applied to digital platforms, we argue that options theory offers a potential means to reconcile the operand and operant perspectives of platform artefacts. We illustrate our point via a case study of a firm that has gradually developed a product that enables mobile communication into a digital platform that provides a wide range of customers with services from several different suppliers. This study contributes to our understanding of digital platforms as it describes how design choices by a provider can affect flexibility and continued development of new services.
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Ted Saarikko. Here Today, Here Tomorrow: Considering Options Theory in Digital Platform Development. Transfer and Diffusion of IT (TDIT), Jun 2014, Aalborg, Denmark. pp.243-260, ⟨10.1007/978-3-662-43459-8_15⟩. ⟨hal-01381190⟩

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