Management Model for Micro and Small Enterprises Supported by Maslow’s Theory: An Option for Graphic Industry in Brazil

Abstract : Brazil’s graphic industry is mainly composed by Micro and Small Enterprises (MSE), that are undergoing technological and market threats. The proposal of this study is to analyze the feasibility in elaborating a simple and practical management model, based on Maslow’s Hierarchy of Needs Theory, for application on MSEs in the graphic branch. The feasibility analysis was performed through the similarities between humans and businesses: a method much used for the development of management tools. It has been revealed, in the analysis of prepositions for the development of a theory of motivation, a high similarity between the original text applied on humans and their interpretation for application in business, which opens doors for the development of the proposed management model.
Document type :
Conference papers
Complete list of metadatas

Cited literature [3 references]  Display  Hide  Download

https://hal.inria.fr/hal-01387858
Contributor : Hal Ifip <>
Submitted on : Wednesday, October 26, 2016 - 11:11:17 AM
Last modification on : Tuesday, August 27, 2019 - 4:36:02 PM

File

978-3-662-44736-9_17_Chapter.p...
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Luiz Botana, Pedro Oliveira Costa Neto. Management Model for Micro and Small Enterprises Supported by Maslow’s Theory: An Option for Graphic Industry in Brazil. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2014, Ajaccio, France. pp.138-145, ⟨10.1007/978-3-662-44736-9_17⟩. ⟨hal-01387858⟩

Share

Metrics

Record views

65

Files downloads

441