Skip to Main content Skip to Navigation
Conference papers

An Analysis of Sales Promotion ‘Discount’ Using Game Refinement Measurement

Abstract : This paper explores a promising rate of discount as sales promotion, whereas game refinement measurement is employed for the assessment. Computer simulation was performed to collect data for the analysis, and real data from well known companies such as Amazon JP was used. The results indicate that a reasonable discount zone from the customer’s point of view is ranged from 49% to 64% off.
Complete list of metadatas

Cited literature [4 references]  Display  Hide  Download

https://hal.inria.fr/hal-01771247
Contributor : Hal Ifip <>
Submitted on : Thursday, April 19, 2018 - 2:34:27 PM
Last modification on : Thursday, April 19, 2018 - 2:40:28 PM
Document(s) archivé(s) le : Tuesday, September 18, 2018 - 2:19:51 PM

File

978-3-319-66715-7_69_Chapter.p...
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Long Zuo, Hiroyuki Iida. An Analysis of Sales Promotion ‘Discount’ Using Game Refinement Measurement. 16th International Conference on Entertainment Computing (ICEC), Sep 2017, Tsukuba City, Japan. pp.487-491, ⟨10.1007/978-3-319-66715-7_69⟩. ⟨hal-01771247⟩

Share

Metrics

Record views

99

Files downloads

42