Left and Right in the Blogosphere: Ideological Differences in Online Campaigning

Abstract : This article investigates the usage of blogs in electoral campaigns in Sweden, a country characterized by strong political parties and a party centered form of representative democracy. The central argument is that blogs are utilized in different ways by different parties. The empirical analysis based on a survey among over 600 blogging politicians indicates a vast difference in uptake and usage of blogs between the right- and left wing politicians. The results indicate that ideological positions towards individualism and collectivism matters for the practice of blogging.
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Joachim Åström, Martin Karlsson. Left and Right in the Blogosphere: Ideological Differences in Online Campaigning. 3rd Electronic Participation (ePart), Aug 2011, Delft, Netherlands. pp.13-24, ⟨10.1007/978-3-642-23333-3_2⟩. ⟨hal-01589386⟩

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