Skip to Main content Skip to Navigation
Conference papers

Engaging Visitors in Museums with Technology: Scales for the Measurement of Visitor and Multimedia Guide Experience

Abstract : Mobile technologies such as multimedia guides (MMGs) are now an important part of the visitor experience in museums and other cultural spaces. We report the development of two scales to measuring visitors’ museum experiences: the Museum Experience Scale (MES) and the Multimedia Guide Scale (MGS); these quantitative measures can helpfully complement qualitative information about visitor experience. A standard psychometric methodology was used in the development of these scales: from a large set of potentially relevant statements, 57 were chosen and 255 people rated a museum experience (102 of whom had used a multimedia guide). A Principal Components analysis yielded a four factor solution for the MES (Engagement, Knowledge/Learning, Meaningful Experience and Emotional Connection) and a three factor solution for the MMGS (General Usability, Learnability and Control, Quality of Interaction). Comparing respondents who used a MMG during their museum visit with those who did not, there was a significant difference on the Engagement component of the MES, with respondents who used a MMG being significantly more engaged. The other components of the MES did not show significant differences.
Document type :
Conference papers
Complete list of metadatas

Cited literature [19 references]  Display  Hide  Download

https://hal.inria.fr/hal-01597009
Contributor : Hal Ifip <>
Submitted on : Thursday, September 28, 2017 - 10:23:49 AM
Last modification on : Saturday, November 11, 2017 - 7:04:02 PM
Document(s) archivé(s) le : Friday, December 29, 2017 - 1:57:53 PM

File

978-3-642-23768-3_8_Chapter.pd...
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Mohd Othman, Helen Petrie, Christopher Power. Engaging Visitors in Museums with Technology: Scales for the Measurement of Visitor and Multimedia Guide Experience. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. pp.92-99, ⟨10.1007/978-3-642-23768-3_8⟩. ⟨hal-01597009⟩

Share

Metrics

Record views

120

Files downloads

282