Soft Power: A Critical Factor for the Effectiveness and Development of a School

Abstract : This research aims to explore the contents of a school’s soft power, including culture, strategy, leadership, learning, marketing and innovation. Managing soft power not only is critical for a school’s development, but also should be regarded as a indispensible asset of schools. The measures for a school to establish its soft power are: establishing core values, shaping a learning school, emphasizing on knowledge management, innovating, and introducing a more adaptive marketing strategy. A school could become more perspective and sustainable through soft power, and thus be able to deal with a fast-changing educational environment and meet practical requirements.
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Hui-Min Ko. Soft Power: A Critical Factor for the Effectiveness and Development of a School. 9th International Conference on Network and Parallel Computing (NPC), Sep 2012, Gwangju, South Korea. pp.414-420, ⟨10.1007/978-3-642-35606-3_49⟩. ⟨hal-01551327⟩

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