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Serious Questions in Playful Questionnaires

Abstract : Conducting surveys is a time consuming and often expensive process. One of the main hurdles is motivating people to participate. The project presented herein proposes a playful approach, distributed via social network environments, where participants are intrinsically motivated to participate. A first evaluation showed an increased incentive to recommend friends to participate in the survey, as well as a preference of the playful approach to conducting surveys in general.
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Aneta Takhtamysheva, Jan Smeddinck. Serious Questions in Playful Questionnaires. 11th International Confernece on Entertainment Computing (ICEC), Sep 2012, Bremen, Germany. pp.449-452, ⟨10.1007/978-3-642-33542-6_50⟩. ⟨hal-01556164⟩

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