Abstract : Delivering configurable solutions, that is products tailored to the requirements of a particular customer, is a priority of most B2B and B2C markets. These markets now heavily rely on interactive configurators that help customers build complete and correct products. Reliability is thus a critical requirement for configurators. Yet, our experience in industry reveals that many configurators are developed in an ad hoc manner, raising correctness and maintenance issues. In this paper, we present a vision to re-engineering more reliable configurators and the challenges it poses. The first challenge is to reverse engineer from an existing configurator the variability information, including complex rules, and to consolidate it in a variability model, namely a feature model. The second challenge is to forward engineer a new configurator that uses the feature model to generate a customized graphical user interface and the underlying reasoning engine.