P. Auer, P. Nicoì-o-cesa-bianchi, and . Fischer, Finite-time analysis of the multiarmed bandit problem, pp.235-256, 2002.

S. Girgin, J. Mary, . Ph, O. Preux, and . Nicol, Advertising Campaigns Management: Should We Be Greedy?, 2010 IEEE International Conference on Data Mining, pp.821-826, 2010.
DOI : 10.1109/ICDM.2010.78

URL : https://hal.archives-ouvertes.fr/hal-00772447

T. Graepel, J. Q. Candela, T. Borchert, and R. Herbrich, Webscale Bayesian click-through rate prediction for sponsored search advertising in Microsoft's Bing search engine, Proceedings of the 27th International Conference on Machine Learning (ICML-2010), pp.13-20, 2010.

R. Herbrich, T. Minka, and T. Graepel, Trueskill tm : A bayesian skill rating system

L. Li, W. Chu, J. Langford, and R. E. Schapire, A contextual-bandit approach to personalized news article recommendation, Proceedings of the 19th international conference on World wide web, WWW '10, pp.661-670, 2010.
DOI : 10.1145/1772690.1772758