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Big friend is watching you: analyzing online social networks tracking capabilities

Abdelberi Chaabane 1 Mohamed Ali Kaafar 1, 2, * Roksana Boreli 2, 3 
* Corresponding author
1 PLANETE - Protocols and applications for the Internet
Inria Grenoble - Rhône-Alpes, CRISAM - Inria Sophia Antipolis - Méditerranée
Abstract : In this paper, we examine web user tracking capabilities of the three major global Online Social Networks (OSNs). We study the mechanisms which enable these services to persistently and accurately follow users web activity, and evaluate to which extent this phenomena is spread across the web. Through a study of the top 10K websites, our findings indicate that OSN tracking is diffused among almost all website categories, independently from the content and from the audience. We also evaluate the tracking capabilities in practice and demonstrate by analyzing a real traffic traces that OSNs can reconstruct a significant portion of users web profile and browsing history. We finally provide insights into the relation between the browsing history characteristics and the OSN tracking potential, highlighting the high risk properties.
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Submitted on : Monday, November 5, 2012 - 6:31:20 AM
Last modification on : Saturday, November 19, 2022 - 3:58:46 AM

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Abdelberi Chaabane, Mohamed Ali Kaafar, Roksana Boreli. Big friend is watching you: analyzing online social networks tracking capabilities. SIGCOMM 2012 - ACM Special Interest Group on Data Communication, Workshop on online social networks, Aug 2012, Helsinki, Finland. pp.7-12, ⟨10.1145/2342549.2342552⟩. ⟨hal-00748155⟩



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