P. Koudal, The Service Revolution in Global manufacturing Industries, Deloitte Research, vol.2, 2006.

D. Spath and E. Zahn, Kundenorientierte Dienstleistungsentwicklung in deutschen Unternehmen, 2003.
DOI : 10.1007/978-3-662-01107-2

J. Mentzer, D. Flint, and T. Hult, Logistics Service Quality as a Segment-Customized Process, Journal of Marketing, vol.65, issue.4, pp.82-104, 2001.
DOI : 10.1509/jmkg.

D. M. Mccutcheon, A. S. Raturi, and J. R. Meredith, The customization responsiveness squeeze, Sloan Management Review. Iss, vol.35, issue.2, pp.89-99, 1994.

K. T. Ulrich, The role of product architecture in the manufacturing firm, Research Policy, vol.24, issue.3, pp.419-440, 1995.
DOI : 10.1016/0048-7333(94)00775-3

B. Morris and J. Robert, Dealing with Inherent Variability: The Difference between Manufacturing and Service? IJ of Production Management, Iss, vol.7, issue.4, pp.13-22, 1987.

C. Y. Baldwin and K. B. Clark, Design Rules: The Power of Modularity, 2000.

J. Barney, Firm Resources and Sustained Competitive Advantage, In: J of Management Iss, vol.17, issue.1, pp.99-121, 1991.
DOI : 10.1016/s0742-3322(00)17018-4

F. Seite, A. Nobs, and A. Minkus, Flexibility of Resources in Global After-Sales Service Networks, Proceedings of the 5th International Symposium on Management, Engineering and Informatics, pp.132-137, 2009.

C. Eden and C. Huxham, Action Research for Management Research, British Journal of Management, vol.25, issue.4, pp.75-86, 1996.
DOI : 10.1146/annurev.ps.25.020174.001525

J. Mckay and P. Marshall, The dual imperatives of action research, Information Technology & People, vol.14, issue.1, pp.46-59, 2001.
DOI : 10.1108/09593840110384771

G. I. Susman and R. D. Evered, An Assessment of the Scientific Merits of Action Research, Administrative Science Quarterly, vol.23, issue.4, pp.582-603, 1978.
DOI : 10.2307/2392581

R. Baskerville, Distinguishing action research from participative case studies, Journal of Systems and Information Technology, vol.1, issue.1, pp.25-45, 1997.
DOI : 10.1108/13287269780000733

W. Burr, T. Herrmann, U. Kleinbeck, and H. Krcmar, Chancen und Risiken der Modularisierung von Dienstleistungen aus betriebswirtschaftlicher Sicht Konzepte fur das Service Engineering, Physica, pp.17-44, 2005.
DOI : 10.1007/3-7908-1595-0_3

M. Hermsen, Ein Modell zur kundenindividuellen Konfiguration produktnaher Dienstleistungen : Ein Ansatz auf Basis modularer Dienstleistungsobjekte, Aachen : Shaker, 2000.

H. Corsten, K. Dresch, and R. Gossinger, Gestaltung modularer Dienstleistungsproduktion, Gabler, pp.96-117, 2007.
DOI : 10.1007/978-3-8349-9285-7_5

T. Bohmann and H. Krcmar, Modular Servicearchitekturen, Service Engineering. Entwicklung und Gestaltung innovativer Dienstleistungen, pp.377-401, 2006.

M. Blackenfelt, Managing Complexity by Product Modularisation: Balancing the Aspects of Technology and Business during the Design Process, Royal Institute of Technology, Dept. of Machine Design, 2001.

A. Ericsson and G. Erixon, Controlling Design Variants: Modular Product Plattforms, Society of Manufacturing Engineers, 1999.

J. Goepfert, Modulare Produktentwicklung: Zur gemeinsamen Gestaltung von Technik und Organisation, Dissertation, Dt. Univ.-Verlag, 1998.

H. Wildemann, Produkte & Services entwickeln und managen, Auflage, TCW Transfer-Centrum GmbH & Co. KG, München, vol.1, 2008.

L. Shostack, How to Design a Service, European Journal of Marketing, vol.16, issue.1, p.49, 1982.
DOI : 10.1108/EUM0000000004799

T. Browning, Applying the design structure matrix to system decomposition and integration problems: a review and new directions, IEEE Transactions on Engineering Management, vol.48, issue.3, pp.292-306, 2001.
DOI : 10.1109/17.946528

K. T. Ulrich and K. Tung, Fundamentals of Product Modularity. Working Paper WP3335-91- MSA. MIT Sloan School of Management, 1991.

F. Salvador, C. Forza, and M. Rungtusanatham, Modularity, product variety, production volume, and component sourcing: theorizing beyond generic prescriptions, Journal of Operations Management, vol.20, issue.5, pp.549-575, 2002.
DOI : 10.1016/S0272-6963(02)00027-X