Personas in Cross-Cultural Projects - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2010

Personas in Cross-Cultural Projects

Lene Nielsen
  • Fonction : Auteur

Résumé

Personas are a method to communicate data about users and to aid in the perception of users. The method is supposed to create a shared perception of the users that is not built on preconceived ideas, but on field data. The paper presents an experiment where the same persona description was sent to 16 participants in 9 countries. The participants were asked to return a photo that resembled the persona and explain their choice. Analysis of the photos and the explanations show that there is a difference between the participants with professional experiences and those without. The experienced tend to interpret the text and use people in their own immediate surroundings in the explanation for choosing the photo. The second group tends to find exact words and use these as explanation. The photos they choose are of stereotypical business-persons. The different strategies might hinder engagement in the persona.

Mots clés

Fichier principal
Vignette du fichier
12-Lene-Nielsen.pdf (62.47 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-01056233 , version 1 (18-08-2014)

Licence

Paternité

Identifiants

Citer

Lene Nielsen. Personas in Cross-Cultural Projects. Second IFIP WG 13.6 Conference on Human Work Interaction Design: Usability in Social, Cultural and Organizational Contexts (HWID), Oct 2009, Pune, India. pp.76-82, ⟨10.1007/978-3-642-11762-6_7⟩. ⟨hal-01056233⟩
110 Consultations
462 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More