Abstract : Personas are a method to communicate data about
users and to aid in the perception of users. The method is supposed to
create a shared perception of the users that is not built on
preconceived ideas, but on field data. The paper presents an experiment
where the same persona description was sent to 16 participants in 9
countries. The participants were asked to return a photo that resembled
the persona and explain their choice. Analysis of the photos and the
explanations show that there is a difference between the participants
with professional experiences and those without. The experienced tend to
interpret the text and use people in their own immediate surroundings in
the explanation for choosing the photo. The second group tends to find
exact words and use these as explanation. The photos they choose are of
stereotypical business-persons. The different strategies might hinder
engagement in the persona.
Dinesh Katre; Rikke Orngreen; Pradeep Yammiyavar; Torkil Clemmensen. Second IFIP WG 13.6 Conference on Human Work Interaction Design: Usability in Social, Cultural and Organizational Contexts (HWID), Oct 2009, Pune, India. Springer, IFIP Advances in Information and Communication Technology, AICT-316, pp.76-82, 2010, Human Work Interaction Design: Usability in Social, Cultural and Organizational Contexts. 〈10.1007/978-3-642-11762-6_7〉
https://hal.inria.fr/hal-01056233
Contributeur : Hal Ifip
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Soumis le : lundi 18 août 2014 - 14:51:32
Dernière modification le : vendredi 1 décembre 2017 - 01:16:09
Document(s) archivé(s) le : jeudi 27 novembre 2014 - 05:28:45
Lene Nielsen. Personas in Cross-Cultural Projects. Dinesh Katre; Rikke Orngreen; Pradeep Yammiyavar; Torkil Clemmensen. Second IFIP WG 13.6 Conference on Human Work Interaction Design: Usability in Social, Cultural and Organizational Contexts (HWID), Oct 2009, Pune, India. Springer, IFIP Advances in Information and Communication Technology, AICT-316, pp.76-82, 2010, Human Work Interaction Design: Usability in Social, Cultural and Organizational Contexts. 〈10.1007/978-3-642-11762-6_7〉. 〈hal-01056233〉
