New Methods for Targeted Advertising and User Tracking on the Internet

Léo Le Taro 1, 2
1 PRIVATICS - Privacy Models, Architectures and Tools for the Information Society
Inria Grenoble - Rhône-Alpes, CITI - CITI Centre of Innovation in Telecommunications and Integration of services
Abstract : Internet usage is increasing every day. Nowadays, since the advent of smartphones, smart tablets and smart watches, people tend to be permanently online, even in mobility conditions. Free Wi-Fi connectivity is provided in public areas such as parks, coffee shops and airports, and is becoming the norm: people are expecting it. This trend led free Wi-Fi providers and other network agents to look for ways of monetizing their networks through targeted advertising and user tracking. However, this may be problematic because of the resulting privacy concerns. In this thesis, we identify the possible ways of carrying out such actions, as well as methods that have been designed by the research community to study their impact. We then present WALTER, a tool which focuses on detecting content injection in downstream HTTP traffic.
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https://hal.inria.fr/hal-01167493
Contributor : Léo Le Taro <>
Submitted on : Wednesday, June 24, 2015 - 3:20:28 PM
Last modification on : Wednesday, November 20, 2019 - 3:27:33 AM
Long-term archiving on: Tuesday, April 25, 2017 - 6:25:20 PM

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  • HAL Id : hal-01167493, version 1

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Léo Le Taro. New Methods for Targeted Advertising and User Tracking on the Internet. Cryptography and Security [cs.CR]. 2015. ⟨hal-01167493⟩

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