Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce

Abstract : By applying analytic hierarchy process to extend the D&M IS success model, this paper builds a user preference hierarchical model for online consumers to select the most preferred website; this model is mainly constituted by the quality of information, service, system and supplier. Empirical study on agricultural products B2C field has shown that service quality is the most important factor affecting the website selections of online consumers, and e-commerce businesses should make greater efforts to improve the reliability and the rapid responsiveness of service. As supplier quality is highly correlated with user preferences, e-commerce businesses should take a balance strategy to increase product range, improve product quality with lower product price at the same time Information currency is high in the ranking, so e-commerce businesses should pay attention to update information on the website timely.
Type de document :
Communication dans un congrès
Daoliang Li; Yingyi Chen. 7th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Sep 2013, Beijing, China. Springer, IFIP Advances in Information and Communication Technology, AICT-420 (Part II), pp.98-113, 2014, Computer and Computing Technologies in Agriculture VII. 〈10.1007/978-3-642-54341-8_11〉
Liste complète des métadonnées

Littérature citée [41 références]  Voir  Masquer  Télécharger

https://hal.inria.fr/hal-01220819
Contributeur : Hal Ifip <>
Soumis le : mardi 27 octobre 2015 - 08:23:45
Dernière modification le : mercredi 17 janvier 2018 - 10:45:36
Document(s) archivé(s) le : jeudi 28 janvier 2016 - 10:20:11

Fichier

978-3-642-54341-8_11_Chapter.p...
Fichiers produits par l'(les) auteur(s)

Licence


Distributed under a Creative Commons Paternité 4.0 International License

Identifiants

Citation

Ping Yu, Dongmei Zhao. Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce. Daoliang Li; Yingyi Chen. 7th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Sep 2013, Beijing, China. Springer, IFIP Advances in Information and Communication Technology, AICT-420 (Part II), pp.98-113, 2014, Computer and Computing Technologies in Agriculture VII. 〈10.1007/978-3-642-54341-8_11〉. 〈hal-01220819〉

Partager

Métriques

Consultations de la notice

153

Téléchargements de fichiers

103