K. Purcell, J. Brenner, and L. Rainie, Search engine use 2012 The state of online advertisingAdobe State of Online Advertising Study, Pew Internet, Amer. Life Project, Res. Rep. Adobe, Tech. Rep, issue.2, 2012.

G. Marvin, Consumers now notice retargeted ads, Marketing Land, Tech. Rep, pp.2015-2023, 2013.

R. Cookson, Available: http://www.ft.com/cms/s/0/80a8ce54-a61d- 11e4-9bd3-00144feab7de.html [7 Tracking preference expression (DNT), Financial Times European Interact. Digit. Advertising Alliance. Tech. Rep, pp.2014-2017, 2015.

J. Naughton, The rise of ad-blocking could herald the end of the free internet, pp.2015-2025, 2015.

M. Arment, The ethics of modern web ad-blocking, pp.2015-2023, 2015.

W. Davis, Available: http://www.mediapost.com/publications/article/259210/ftcs- julie-brill-tells-ad-tech-companies-to-impro Rise of ad-blockers shows advertising does not understand mobile, say experts Available: http://www.theguardian.com/technology/2015/ oct/03/ad-blockers-advertising-mobile-apple [13 Adblock plus user survey results, part 3 Available: https, Eyeo, Tech. Rep, pp.2015-2025, 2011.

D. Rogers, How business can gain consumers' trust around data, pp.2015-2026, 2015.

T. Morey, T. Forbath, and A. Schoop, Customer data: Designing for transparency and trust Available: https://hbr/customer- data-designing-for-transparency-and-trust, Internet Draft, 2014.

J. Parra-arnau, D. Rebollo-monedero, and J. Forné, Measuring the privacy of user profiles in personalized information systems, Future Generation Computer Systems, vol.33, pp.53-63, 2014.
DOI : 10.1016/j.future.2013.01.001

D. Rebollo-monedero, J. Parra-arnau, and J. Forné, An Information-Theoretic Privacy Criterion for Query Forgery in Information Retrieval, Proc. Int. Conf. Secur. Technol.(SecTech), ser, pp.146-154, 2011.
DOI : 10.1109/TIT.1978.1055892

M. Smith, Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers, 2014.

S. Yuan, A. Z. Abidin, M. Sloan, and J. Wang, Internet advertising: An interplay among advertisers, online publishers, ad exchanges and web users, 2012.

T. Kawaja, Display LUMAscape, " accessed on 2015-09- 23

V. Toubiana, SquiggleSR, 2007.

B. Liu, A. Sheth, U. Weinsberg, J. Chandrashekar, and R. Govindan, AdReveal, Proceedings of the Twelfth ACM Workshop on Hot Topics in Networks, HotNets-XII, pp.1-12, 2013.
DOI : 10.1145/2535771.2535783

J. Yan, N. Liu, G. Wang, W. Zhang, Y. Jiang et al., How much can behavioral targeting help online advertising?, Proceedings of the 18th international conference on World wide web, WWW '09, pp.261-270, 2009.
DOI : 10.1145/1526709.1526745

M. Aly, A. Hatch, V. Josifovski, and V. K. Narayanan, Web-scale user modeling for targeting, Proceedings of the 21st international conference companion on World Wide Web, WWW '12 Companion, pp.3-12, 2012.
DOI : 10.1145/2187980.2187982

M. M. Tsang, S. C. Ho, and T. P. Liang, Consumer attitudes toward mobile advertising: An empirical study Clickstream or clickpath analysis, Int. J. Electron. Commer. Audience Buying Guide, vol.82627, issue.3, pp.65-78, 2004.

V. Toubiana, A. Narayanan, D. Boneh, H. Nissenbaum, and S. Barocas, Adnostic: Privacy preserving targeted advertising, Proc. IEEE Symp, pp.1-21, 2010.

S. Pandey, M. Aly, A. Bagherjeiran, A. Hatch, P. Ciccolo et al., Learning to target, Proceedings of the 20th ACM international conference on Information and knowledge management, CIKM '11, pp.1805-1814, 2011.
DOI : 10.1145/2063576.2063837

S. Englehardt, Available: https://freedom-totinker .com/blog/englehardt/the-hidden-perils-of-cookie-syncing/ [33 Real-time bidding protocol -cookie matching, " accessed on 2015-10-07 Available: https://developers.google.com/ad- exchange/rtb/cookie-guide [34 Real-time bidding protocol -processing the request Available: https://developers.google.com/ad- exchange/rtb/request-guide Google DoubleClick ad exchange (AdX) buyer program guidelines, pp.2014-2026, 2014.

L. Olejnik, Measuring the privacy risks and value of web tracking, Contr. (INRIA), 2015.

S. Puglisi, D. Rebollo-monedero, and J. Forné, You Never Surf Alone. Ubiquitous Tracking of Users??? Browsing Habits, Proc. Int. Workshop Data Priv. Manage. (DPM), ser. Lecture Notes Comput
DOI : 10.1007/978-3-642-54568-9_24

S. Gauch, M. Speretta, A. Chandramouli, and A. Micarelli, The adaptive Web, pp.54-89, 2007.

S. Boyd and L. Vandenberghe, Convex Optimization, 2004.

B. C. Levy, Principles of Signal Detection and Parameter Estimation, 2008.
DOI : 10.1007/978-0-387-76544-0

A. M. Zoubir, V. Koivunen, and Y. C. Muma, Robust Estimation in Signal Processing: A Tutorial-Style Treatment of Fundamental Concepts, IEEE Signal Processing Magazine, vol.29, issue.4, pp.61-80, 2012.
DOI : 10.1109/MSP.2012.2183773

T. Nguyen, Robust estimation, regression and ranking with applications in portfolio optimization, 2009.

K. Yang, Y. Wu, J. Huang, X. Wang, and S. Verdu, Distributed Robust Optimization for Communication Networks, IEEE INFOCOM 2008, The 27th Conference on Computer Communications, 2008.
DOI : 10.1109/INFOCOM.2008.171
URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.434.1496

P. Kouvelis and G. Yu, Robust Discrete Optimization and Its Applications, 1996.
DOI : 10.1007/978-1-4757-2620-6

E. T. Jaynes, On the rationale of maximum-entropy methods, Proc. IEEE, pp.939-952, 1982.
DOI : 10.1109/PROC.1982.12425

V. Woollaston, Facebook slammed after advertising funeral directors to a cancer patient, 2015.

L. Olejnik, T. Minh-dung, and C. Castelluccia, Selling off Privacy at Auction, Proceedings 2014 Network and Distributed System Security Symposium, 2014.
DOI : 10.14722/ndss.2014.23270
URL : https://hal.archives-ouvertes.fr/hal-01087557

G. Acar, C. Eubank, S. Englehardt, M. Juarez, A. Narayanan et al., The Web Never Forgets, Proceedings of the 2014 ACM SIGSAC Conference on Computer and Communications Security, CCS '14, pp.674-689, 2014.
DOI : 10.1145/2660267.2660347

M. J. Schervish, Theory of Statistics, 1995.
DOI : 10.1007/978-1-4612-4250-5

A. Soltani, S. Canty, Q. Mayo, L. Thomas, and C. J. Hoofnagle, Flash Cookies and Privacy, Proc. AAAI Spring Symp, 2010.
DOI : 10.2139/ssrn.1446862
URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.401.7830

K. Mowery and H. Shacham, Pixel perfect: Fingerprinting canvas in HTML5, Proc. IEEE Web 2.0 Workshop Secur., Priv. (W2SP)

I. Comput and . Soc, Available: http://www.nielsen.comlus/enlinsights/news/2010/ nielsen-provides-topline-u-s-web-data-for-march-2010.html [60 COIN-OR linear programming solver Available: https://projects.coin-or.org/Clp [61] R. Lougee-Heimer The Common Optimization INterface for Operations Research: Promoting open-source software in the operations research community, IMB J. Res. Develop, vol.47, issue.1, pp.2015-2017, 2003.

]. E. Gertz and S. J. Wright, Available: http://www.gnu.org/software/glpk [63 Object-oriented software for quadratic programming, ACM Trans. Math. Softw, vol.29, pp.2015-2024, 2003.

M. Berkelaar, K. Eikland, and P. Notebaert, Open source (mixed integer) linear programming system, 2004.

B. Borchers, CSDP, A C library for semidefinite programming, Optimization Methods and Software, vol.6, issue.1-4, pp.613-623, 1999.
DOI : 10.1145/292395.292412

S. J. Benson, Y. Ye, and X. Zhang, Solving Large-Scale Sparse Semidefinite Programs for Combinatorial Optimization, SIAM Journal on Optimization, vol.10, issue.2, pp.443-461, 2000.
DOI : 10.1137/S1052623497328008

A. Wächter and L. T. Biegler, On the implementation of an interior-point filter line-search algorithm for large-scale nonlinear programming, Mathematical Programming, vol.10, issue.1, pp.25-57, 2006.
DOI : 10.1007/s10107-004-0559-y

C. Zhu, R. H. Byrd, and J. Nocedal, Algorithm 778: L-BFGS-B: Fortran subroutines for large-scale bound-constrained optimization, ACM Transactions on Mathematical Software, vol.23, issue.4, pp.550-560, 2007.
DOI : 10.1145/279232.279236

S. G. Johnson-kae, K. Kan, V. K. Narayanan, and D. Yankov, NLopt nonlinear-optimization package Available: http://ab-initio.mit Categorization of display ads using image and landing page features, Proc. ICDM Workshop Large-Scale Data Min.: Theory, Appl. ACM, pp.2015-2024, 2011.

B. J. Jansen, Click Fraud, Computer, vol.40, issue.7, pp.85-86, 2007.
DOI : 10.1109/MC.2007.232

C. D. Manning and H. Schütze, Foundations of Statistical Natural Language Processing, 1999.

G. A. Miller, WordNet: a lexical database for English, Communications of the ACM, vol.38, issue.11, pp.39-41, 1995.
DOI : 10.1145/219717.219748

B. Magnini and G. Cavaglì, Integrating subject field codes into wordnet, Proc. Lang. Resource, Evaluation (LREC), pp.1413-1418, 2000.

L. Bentivogli, P. Forner, B. Magnini, and E. Pianta, Revising the wordnet domains hierarchy, Proceedings of the Workshop on Multilingual Linguistic Ressources, MLR '04, pp.101-108, 2004.
DOI : 10.3115/1706238.1706254

A. Gonzalez-agirre, E. Laparra, and G. Rigau, Multilingual central repository version 3.0: upgrading a very large lexical knowledge base, Proc. Global WordNet Conf, 2012.

J. Daudé, L. Padró, and G. Rigau, Validation and tuning of wordnet mapping techniques, Proc. Int. Conf. Recent Adv. Nat. Lang. Process. (RANLP), 2003.

G. Salton, A. Wong, and C. S. Yang, A vector space model for automatic indexing, Communications of the ACM, vol.18, issue.11, pp.613-620, 1975.
DOI : 10.1145/361219.361220

J. Currie and D. I. Wilson, OPTI: Lowering the barrier between open source optimizers and the industrial Matlab user, Proc. Found. Comput.-Aided Process Oper, 2012.

M. Lecuyer, G. Ducoffe, F. Lan, A. Papancea, T. Petsios et al., XRay: Enhancing the web's transparency with differential correlation, Proc. Conf. USENIX Secur. Symp, 2014.

A. Datta, M. C. Tschantz, and A. Datta, Abstract, Proc. Int. Symp, 2015.
DOI : 10.1515/popets-2015-0007

M. Lecuyer, R. Spahn, Y. Spiliopoulos, A. Chaintreau, R. Geambasu et al., Sunlight, Proceedings of the 22nd ACM SIGSAC Conference on Computer and Communications Security, CCS '15, 2015.
DOI : 10.1145/2810103.2813614

J. M. Carrascosa, J. Mikians, R. Cuevas, V. Erramilli, N. G. Laoutaris-]-k et al., I always feel like somebody's watching me. measuring online behavioural advertising Search marketing tops online retail customer acquisition tactics Available: https://nrf.com/media/press-releases/shoporgforrester-search- marketing-tops-online-retail-customer-acquisition, Proc. ACM Int, 2014.
DOI : 10.1145/2716281.2836098

J. Q. Freed, Hoteliers rake in returns through retargeting Hotel News Now, Tech. Rep, 2012.

J. Butler, Case study: How display ad remarketing works in travel, Tnooz, Tech. Rep, pp.2016-2017, 2010.

M. Gundlach, AdBlock Available: https://getadblock.com/ [92 Ghostery, " accessed on 2015-05-25. [Online] Available: https: //www.ghostery.com [93 Available: https: //disconnect.me/ [94] " Lightbeam Available: https: //www.mozilla.org/en-US/lightbeam Privacy badger Available: https, pp.2015-2027

P. Sayer, Adblock extension begins whitelisting " acceptable ads, 2015.

J. M. Carrascosa, J. Mikians, R. Cuevas, V. Erramilli, and N. Laoutaris, Understanding interest-based behavioural targeted advertising

P. Barford, I. Canadi, D. Krushevskaja, Q. Ma, and S. Muthukrishnan, Adscape, Proceedings of the 23rd international conference on World wide web, WWW '14, pp.597-608, 2014.
DOI : 10.1145/2566486.2567992

S. Guha, B. Cheng, and P. Francis, Challenges in measuring online advertising systems, Proceedings of the 10th annual conference on Internet measurement, IMC '10, 2010.
DOI : 10.1145/1879141.1879152