Testing the Attraction Effect on Two Information Visualization Datasets

Evanthia Dimara 1 Anastasia Bezerianos 2 Pierre Dragicevic 1
1 AVIZ - Analysis and Visualization
Inria Saclay - Ile de France
2 ILDA - Interacting with Large Data
Inria Saclay - Ile de France, LRI - Laboratoire de Recherche en Informatique
Abstract : The attraction effect is a well-studied cognitive bias in decision making research, where people's choice between two options is influenced by the presence of an irrelevant (dominated) third option. In another article, we report on two crowdsourced experiments showing compelling evidence that the attraction effect can generalize to visualizations. However, we also conducted another experiment between the two where we failed to observe an effect. This experiment used scatterplots generated from real datasets, and restricted participants' choice between exactly two alternatives. In accordance with the principle of full reporting, we report on this experiment and discuss the possible reasons for this negative result.
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Evanthia Dimara, Anastasia Bezerianos, Pierre Dragicevic. Testing the Attraction Effect on Two Information Visualization Datasets. [Research Report] RR-8895, Inria Saclay Ile de France. 2016, pp.13. ⟨hal-01295624⟩

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