What Drives Fitness Apps Usage? An Empirical Evaluation

Abstract : The increased health problems associated with lack of physical activity is of great concern around the world. Mobile phone based fitness applications appear to be a cost effective promising solution for this problem. The aim of this study is to develop a research model that can broaden understanding of the factors that influence the user acceptance of mobile fitness apps. Drawing from Unified Theory of Acceptance and Use of Technology (UTAUT) and Elaboration Likelihood Model (ELM), we conceptualize the antecedents and moderating factors of fitness app use. We validate our model using field survey. Implications for research and practice are discussed.
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Communication dans un congrès
Birgitta Bergvall-Kåreborn; Peter Axel Nielsen. Transfer and Diffusion of IT (TDIT), Jun 2014, Aalborg, Denmark. Springer, IFIP Advances in Information and Communication Technology, AICT-429, pp.179-196, 2014, Creating Value for All Through IT. 〈10.1007/978-3-662-43459-8_12〉
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Duwaraka Yoganathan, Sangaralingam Kajanan. What Drives Fitness Apps Usage? An Empirical Evaluation. Birgitta Bergvall-Kåreborn; Peter Axel Nielsen. Transfer and Diffusion of IT (TDIT), Jun 2014, Aalborg, Denmark. Springer, IFIP Advances in Information and Communication Technology, AICT-429, pp.179-196, 2014, Creating Value for All Through IT. 〈10.1007/978-3-662-43459-8_12〉. 〈hal-01381187〉

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