As energy demand increased and production means diversified, conventional approaches of looking into distri- bution grids need to evolve. The Smart Grid paradigm introduces new possibilities of real-time market sensing and interaction models between producers and consumers. In particular, by understanding the types of con- sumers and their potential willingness to adapt their energy demand with price incentives, innovative pricing strategies in the Smart Grid are expected to lead to better production management, profit maximization and end consumers satisfaction levels. In this work we propose a novel framework and a simulation scenario of a global energy network with heterogeneous types of producers and consumers from which different types of behaviors and interactions can be studied.