Skip to Main content Skip to Navigation
Conference papers

Reframing of Product Position Rescues the Strategy at the Lifecycle Management

Abstract : This paper shows the role of reframing product position at the lifecycle management. From surveys on the products of the leaders, it became evident that win-lose is determined by the competitiveness between a new product and the marketed products of the leaders. The result is that existing products inhibit the development of indirectly competitive new products. To explain win-lose in the NPD, the role of “reframing product position” is proposed. The conclusion is that reframing product position rescues the strategy at the lifecycle management.
Document type :
Conference papers
Complete list of metadata

Cited literature [25 references]  Display  Hide  Download
Contributor : Hal Ifip Connect in order to contact the contributor
Submitted on : Monday, October 24, 2016 - 11:55:46 AM
Last modification on : Thursday, March 5, 2020 - 4:42:10 PM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Makoto Takayama, Tadashi Takayama. Reframing of Product Position Rescues the Strategy at the Lifecycle Management. 11th IFIP International Conference on Product Lifecycle Management (PLM), Jul 2014, Yokohama, Japan. pp.497-506, ⟨10.1007/978-3-662-45937-9_49⟩. ⟨hal-01386557⟩



Record views


Files downloads