Differentiation and Customer Decoupling Points: Key Value Enablers for Mass Customization

Abstract : Mass customization draws a twofold benefit: cost reduction, inherited from mass production techniques, and good response to customers’ requirements, inherited from customization. Two main decisions, relevant to design and manufacturing, are required for proper implementation of mass customization. Firstly, product features should be split between standard and customizable ones. This will position the differentiation points. Secondly, processes should be split between Make-to-Stock and Make-to-order. This will position the customer-order decoupling point. The impact of these 2 criteria on enterprise and customer value will be evaluated through the creation of a generic causal diagram. Following, a real case study on ALPINA industries is simulated and analyzed. The computational results highlight the joint impact of the two decisions on the overall performance. Hence, the results advocate that these two levers should then be considered, simultaneously, when implementing mass customization.
Type de document :
Communication dans un congrès
Bernard Grabot; Bruno Vallespir; Samuel Gomes; Abdelaziz Bouras; Dimitris Kiritsis. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2014, Ajaccio, France. Springer, IFIP Advances in Information and Communication Technology, AICT-440 (Part III), pp.43-50, 2014, Advances in Production Management Systems. Innovative and Knowledge-Based Production Management in a Global-Local World. 〈10.1007/978-3-662-44733-8_6〉
Liste complète des métadonnées

Littérature citée [17 références]  Voir  Masquer  Télécharger

https://hal.inria.fr/hal-01387145
Contributeur : Hal Ifip <>
Soumis le : mardi 25 octobre 2016 - 11:16:21
Dernière modification le : jeudi 11 janvier 2018 - 06:20:56

Fichier

978-3-662-44733-8_6_Chapter.pd...
Fichiers produits par l'(les) auteur(s)

Licence


Distributed under a Creative Commons Paternité 4.0 International License

Identifiants

Citation

Joanna Daaboul, Catherine Cunha. Differentiation and Customer Decoupling Points: Key Value Enablers for Mass Customization. Bernard Grabot; Bruno Vallespir; Samuel Gomes; Abdelaziz Bouras; Dimitris Kiritsis. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2014, Ajaccio, France. Springer, IFIP Advances in Information and Communication Technology, AICT-440 (Part III), pp.43-50, 2014, Advances in Production Management Systems. Innovative and Knowledge-Based Production Management in a Global-Local World. 〈10.1007/978-3-662-44733-8_6〉. 〈hal-01387145〉

Partager

Métriques

Consultations de la notice

79

Téléchargements de fichiers

28