R. Sethi and Z. Iqbal, Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products, Journal of Marketing, vol.72, issue.1, pp.118-134, 2008.
DOI : 10.1509/jmkg.72.1.118

S. H. Thomke, The role of flexibility in the development of new products: An empirical study, Research Policy, vol.26, issue.1, pp.105-119, 1997.
DOI : 10.1016/S0048-7333(96)00918-3

S. Bhattacharya, V. Krishnan, and V. Mahajan, Managing New Product Definition in Highly Dynamic Environments, Management Science, vol.44, issue.11-part-2, pp.50-64, 1998.
DOI : 10.1287/mnsc.44.11.S50

A. Maccormack and R. Verganti, Managing the Sources of Uncertainty: Matching Process and Context in Software Development, Journal of Product Innovation Management, vol.20, issue.3, pp.217-232, 2003.
DOI : 10.1111/1540-5885.2003004

R. Calantone, R. Garcia, and C. Dröge, The Effects of Environmental Turbulence on New Product Development Strategy Planning, Journal of Product Innovation Management, vol.20, issue.2, pp.90-103, 2003.
DOI : 10.1111/1540-5885.2002003

T. Buganza, C. Dell-'era, and R. Verganti, Exploring the Relationships Between Product Development and Environmental Turbulence: The Case of Mobile TLC Services, Journal of Product Innovation Management, vol.34, issue.1, pp.308-321, 2009.
DOI : 10.1111/j.1540-5885.2009.00660.x

S. C. Sommer, C. H. Loch, and J. Dong, Managing Complexity and Unforeseeable Uncertainty in Startup Companies: An Empirical Study. Organization Science, pp.118-133, 2009.
URL : https://hal.archives-ouvertes.fr/hal-00491684

S. N. Ramaswami, Marketing Controls and Dysfunctional Employee Behaviors: A Test of Traditional and Contingency Theory Postulates, Journal of Marketing, vol.60, issue.2, pp.105-120, 1996.
DOI : 10.2307/1251934

S. Biazzo, Flexibility, Structuration, and Simultaneity in New Product Development, Journal of Product Innovation Management, vol.37, issue.(13), pp.336-353, 2009.
DOI : 10.1111/j.1540-5885.2009.00662.x

S. C. Sommer and C. H. Loch, Selectionism and Learning in Projects with Complexity and Unforeseeable Uncertainty, Management Science, vol.50, issue.10, pp.1334-1347, 2004.
DOI : 10.1287/mnsc.1040.0274

A. Maccormack, R. Verganti, and M. Iansiti, Developing Products on ???Internet Time???: The Anatomy of a Flexible Development Process, Management Science, vol.47, issue.1, pp.133-150, 2001.
DOI : 10.1287/mnsc.47.1.133.10663