Motivations and Challenges for Engineer-to-Order Companies Moving toward Mass Customization

Abstract : ETO companies are mainly characterized by their ability to provide personalized products to customers. However, the current market trends and economic situation direct them to efficient manufacturing of customized goods. In this regard, moving toward Mass Customization and making a hybrid strategy of ETO-MC can be considered as a proper solution for ETOs. This study aims at investigating this topic using both theoretical and empirical data, and through analyzing the potential motivations for ETOs to move towards MC and the possible challenges they might face during such a transition.
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Bernard Grabot; Bruno Vallespir; Samuel Gomes; Abdelaziz Bouras; Dimitris Kiritsis. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2014, Ajaccio, France. Springer, IFIP Advances in Information and Communication Technology, AICT-440 (Part III), pp.320-327, 2014, Advances in Production Management Systems. Innovative and Knowledge-Based Production Management in a Global-Local World. 〈10.1007/978-3-662-44733-8_40〉
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Aldo Duchi, Golboo Pourabdollahian, Davide Sili, Matteo Cioffi, Marco Taisch, et al.. Motivations and Challenges for Engineer-to-Order Companies Moving toward Mass Customization. Bernard Grabot; Bruno Vallespir; Samuel Gomes; Abdelaziz Bouras; Dimitris Kiritsis. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2014, Ajaccio, France. Springer, IFIP Advances in Information and Communication Technology, AICT-440 (Part III), pp.320-327, 2014, Advances in Production Management Systems. Innovative and Knowledge-Based Production Management in a Global-Local World. 〈10.1007/978-3-662-44733-8_40〉. 〈hal-01387264〉

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