Extracting Knowledge from Collaboratively Annotated Ad Video Content

Abstract : Creative advertising support tools have relied so far on static knowledge represented in creativity templates and decision making systems that indirectly impose restrictions on the brainstorming process. PromONTotion is a system under development that aims at creating a support tool for advertisers for the creative process of designing a novel ad campaign that is based on user-driven, generic, automatically mined and thus dynamic semantic knowledge. Semantic terms and concepts are collaboratively provided via crowdsourcing. The present work describes data mining techniques that are applied to the collected annotations and some interesting initial results regarding ad content, ad genre, ad style and ad impact/popularity information.
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Communication dans un congrès
Lazaros Iliadis; Ilias Maglogiannis; Harris Papadopoulos; Spyros Sioutas; Christos Makris. 10th IFIP International Conference on Artificial Intelligence Applications and Innovations (AIAI), Sep 2014, Rhodes, Greece. Springer, IFIP Advances in Information and Communication Technology, AICT-437, pp.85-95, 2014, Artificial Intelligence Applications and Innovations. 〈10.1007/978-3-662-44722-2_10〉
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Manolis Maragoudakis, Katia Kermanidis, Spyros Vosinakis. Extracting Knowledge from Collaboratively Annotated Ad Video Content. Lazaros Iliadis; Ilias Maglogiannis; Harris Papadopoulos; Spyros Sioutas; Christos Makris. 10th IFIP International Conference on Artificial Intelligence Applications and Innovations (AIAI), Sep 2014, Rhodes, Greece. Springer, IFIP Advances in Information and Communication Technology, AICT-437, pp.85-95, 2014, Artificial Intelligence Applications and Innovations. 〈10.1007/978-3-662-44722-2_10〉. 〈hal-01391032〉

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