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Understanding the Adoption of Mobile Internet in the Saudi Arabian Context: Results from a Descriptive Analysis
Abstract : Utilising Mobile Internet (M-Internet) services would increase socio-economic benefits. Hence, it is necessary to consider the factors that may increase the adoption of M-Internet services within the context of Saudi Arabia. This research aims to examine potential users’ intentions towards different variables that may be significant for supporting higher usage of M-Internet services in the domain of the Kingdom of Saudi Arabia. This study embraces the following variables: perceived risk, innovativeness; performance expectancy, effort expectancy, social influence, facilitating conditions, perceived value, hedonic motivation and behavioural intention. Data was collected by means of a questionnaire on a convenience sample that consisted of 600 subjects with a response rate of 69.5 %. The findings gathered from a descriptive analysis suggested that the related variables are perceived as significant by participants and they have strong behavioural intention to use M-Internet services.
Cited literature [37 references]
https://hal.inria.fr/hal-01448072
Contributor : Hal Ifip <>
Submitted on : Friday, January 27, 2017 - 2:45:45 PM
Last modification on : Wednesday, June 9, 2021 - 3:26:02 PM
Long-term archiving on: : Friday, April 28, 2017 - 11:50:42 PM
Contributor : Hal Ifip <>
Submitted on : Friday, January 27, 2017 - 2:45:45 PM
Last modification on : Wednesday, June 9, 2021 - 3:26:02 PM
Long-term archiving on: : Friday, April 28, 2017 - 11:50:42 PM
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371453_1_En_8_Chapter.pdf
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Distributed under a Creative Commons Attribution 4.0 International License