Adoption of Social Media for the Banking Sector in Sri Lanka

Abstract : Despite social media having a remarkable success in many parts of the world in different contexts such as promoting brands to changing state leaders, the adoption by the banking sector to provide financial services remains relatively low across many parts of the world.Many banking customers are still reluctant to consume financial services via social media. In fact, how banks should adopt social media still remains unanswered, possibly due to the fluidity of social media compared to the rigidness of the banking sector. The aim of this paper is to devise a framework to better understand the determinants of social media adoption among the banking sector based on the Technology Acceptance Model (TAM).
Type de document :
Communication dans un congrès
David Kreps; Gordon Fletcher; Marie Griffiths. 12th IFIP International Conference on Human Choice and Computers (HCC), Sep 2016, Salford, United Kingdom. IFIP Advances in Information and Communication Technology, AICT-474, pp.166-177, 2016, Technology and Intimacy: Choice or Coercion. 〈10.1007/978-3-319-44805-3_14〉
Liste complète des métadonnées

Littérature citée [32 références]  Voir  Masquer  Télécharger

https://hal.inria.fr/hal-01449431
Contributeur : Hal Ifip <>
Soumis le : lundi 30 janvier 2017 - 14:39:48
Dernière modification le : lundi 30 janvier 2017 - 14:48:00

Fichier

 Accès restreint
Fichier visible le : 2019-01-01

Connectez-vous pour demander l'accès au fichier

Licence


Distributed under a Creative Commons Paternité 4.0 International License

Identifiants

Collections

Citation

Parakum Pathirana, Aye Khin. Adoption of Social Media for the Banking Sector in Sri Lanka. David Kreps; Gordon Fletcher; Marie Griffiths. 12th IFIP International Conference on Human Choice and Computers (HCC), Sep 2016, Salford, United Kingdom. IFIP Advances in Information and Communication Technology, AICT-474, pp.166-177, 2016, Technology and Intimacy: Choice or Coercion. 〈10.1007/978-3-319-44805-3_14〉. 〈hal-01449431〉

Partager

Métriques

Consultations de la notice

104