Skip to Main content Skip to Navigation
Conference papers

A Study of Sustainability Adoption Trends in the Transportation Market

Abstract : Due to an increasing concern for sustainability, automobile manufacturers have been introducing hybrid variants of popular vehicles in an attempt to reduce the environmental impact of vehicles. However, it is still unclear how this ‘hybridization’ of popular car models affects the overall success of the vehicle. This paper seeks to address these gaps in knowledge by implementing a demand modeling approach, game theory framework, and a technology forecasting model. In the demand model, it was found that the percent of hybrid cars sold, the year and the model of the car are significant predictors of the total sales. In the game theory model, all possible scenarios suggest that an increase in hybrid sales would encourage market share growth. Lastly, using the technology forecasting model, S-curves were generated to show how the energy impact score (EIS) of automobile engines decreases over time as technology improves, and provide justification for the investment in hybrid engine development.
Document type :
Conference papers
Complete list of metadata

Cited literature [9 references]  Display  Hide  Download
Contributor : Hal Ifip Connect in order to contact the contributor
Submitted on : Monday, January 30, 2017 - 4:46:04 PM
Last modification on : Thursday, March 5, 2020 - 4:45:18 PM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Marta Jaen Ventura, Christine Toh, Carlos Parra, Gul Kremer. A Study of Sustainability Adoption Trends in the Transportation Market. 20th Advances in Production Management Systems (APMS), Sep 2013, State College, PA, United States. pp.576-583, ⟨10.1007/978-3-642-41263-9_71⟩. ⟨hal-01449772⟩



Record views


Files downloads