Abstract : SME needs good tools to overcome the “grow or die” situation many of them reaches a few years after start. This paper describes the strategy of two SMEs, based on a short case study, in the context of Osterwalders’ Business Model Canvas. The investigation try to map whether SMEs, such as the given case studies, actually follow or can utilize a pattern towards success in line with Osterwalders Business Map Canvas. , The work suggests that the Canvas is suitable for mapping purposes of current activities, but not suitable as a “paradigm” or framework to follow when outlining strategies for the future.
Vittal Prabhu; Marco Taisch; Dimitris Kiritsis. 20th Advances in Production Management Systems (APMS), Sep 2013, State College, PA, United States. Springer, IFIP Advances in Information and Communication Technology, AICT-415 (Part II), pp.142-149, 2013, Advances in Production Management Systems. Sustainable Production and Service Supply Chains. 〈10.1007/978-3-642-41263-9_18〉
https://hal.inria.fr/hal-01451749
Contributeur : Estelle Nivault
<>
Soumis le : mercredi 1 février 2017 - 14:15:09
Dernière modification le : mercredi 1 février 2017 - 14:22:46
Jan Frick, Murshid Ali. Business Model Canvas as Tool for SME. Vittal Prabhu; Marco Taisch; Dimitris Kiritsis. 20th Advances in Production Management Systems (APMS), Sep 2013, State College, PA, United States. Springer, IFIP Advances in Information and Communication Technology, AICT-415 (Part II), pp.142-149, 2013, Advances in Production Management Systems. Sustainable Production and Service Supply Chains. 〈10.1007/978-3-642-41263-9_18〉. 〈hal-01451749〉
