Abstract : SME needs good tools to overcome the “grow or die” situation many of them reaches a few years after start. This paper describes the strategy of two SMEs, based on a short case study, in the context of Osterwalders’ Business Model Canvas. The investigation try to map whether SMEs, such as the given case studies, actually follow or can utilize a pattern towards success in line with Osterwalders Business Map Canvas. , The work suggests that the Canvas is suitable for mapping purposes of current activities, but not suitable as a “paradigm” or framework to follow when outlining strategies for the future.
Jan Frick, Murshid Ali. Business Model Canvas as Tool for SME. 20th Advances in Production Management Systems (APMS), Sep 2013, State College, PA, United States. pp.142-149, ⟨10.1007/978-3-642-41263-9_18⟩. ⟨hal-01451749⟩