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Business Model Canvas as Tool for SME

Abstract : SME needs good tools to overcome the “grow or die” situation many of them reaches a few years after start. This paper describes the strategy of two SMEs, based on a short case study, in the context of Osterwalders’ Business Model Canvas. The investigation try to map whether SMEs, such as the given case studies, actually follow or can utilize a pattern towards success in line with Osterwalders Business Map Canvas. , The work suggests that the Canvas is suitable for mapping purposes of current activities, but not suitable as a “paradigm” or framework to follow when outlining strategies for the future.
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https://hal.inria.fr/hal-01451749
Contributor : Estelle Nivault <>
Submitted on : Wednesday, February 1, 2017 - 2:15:09 PM
Last modification on : Wednesday, February 1, 2017 - 2:22:46 PM

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Jan Frick, Murshid Ali. Business Model Canvas as Tool for SME. 20th Advances in Production Management Systems (APMS), Sep 2013, State College, PA, United States. pp.142-149, ⟨10.1007/978-3-642-41263-9_18⟩. ⟨hal-01451749⟩

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