Word of Mouth in Hospitality Management: The Case of Luxury Hotels in China

Abstract : As the most important emerging market and the second biggest luxury goods consumer, China has been receiving a growing amount of foreign investment in luxury hotels. This paper studies China’s luxury hotel industry in terms of its customers’ word-of-mouth (WOM) on hotel staying experiences in five-star hotels of Western and Chinese origins in Beijing and Shanghai. Analyses on the WOM are made from three perspectives: online booking site vs. online meta-search site; Western and Hong Kong/ Macau/ Taiwan/ Singapore (HMTS) hotels vs. Chinese hotels; and hotels in Beijing vs. hotels in Shanghai. These three perspectives respectively draw on the incentive, cultural, and geopolitical factors in evaluating luxury hotels in China. Results of this study are useful for companies in the hospitality industry operating in emerging markets by providing the most updated insights from the most vivid case of the emerging economies.
Type de document :
Communication dans un congrès
Vittal Prabhu; Marco Taisch; Dimitris Kiritsis. 20th Advances in Production Management Systems (APMS), Sep 2013, State College, PA, United States. Springer, IFIP Advances in Information and Communication Technology, AICT-415 (Part II), pp.194-201, 2013, Advances in Production Management Systems. Sustainable Production and Service Supply Chains. 〈10.1007/978-3-642-41263-9_24〉
Liste complète des métadonnées

Littérature citée [11 références]  Voir  Masquer  Télécharger

https://hal.inria.fr/hal-01451755
Contributeur : Estelle Nivault <>
Soumis le : mercredi 1 février 2017 - 14:15:21
Dernière modification le : mercredi 1 février 2017 - 14:22:46

Fichier

978-3-642-41263-9_24_Chapter.p...
Fichiers produits par l'(les) auteur(s)

Licence


Distributed under a Creative Commons Paternité 4.0 International License

Identifiants

Collections

Citation

María Álvarez Gil, Wei Yan. Word of Mouth in Hospitality Management: The Case of Luxury Hotels in China. Vittal Prabhu; Marco Taisch; Dimitris Kiritsis. 20th Advances in Production Management Systems (APMS), Sep 2013, State College, PA, United States. Springer, IFIP Advances in Information and Communication Technology, AICT-415 (Part II), pp.194-201, 2013, Advances in Production Management Systems. Sustainable Production and Service Supply Chains. 〈10.1007/978-3-642-41263-9_24〉. 〈hal-01451755〉

Partager

Métriques

Consultations de la notice

136

Téléchargements de fichiers

239