A. Sant-'anna, Propaganda: teoria, técnica e prática, 2000.

B. Quirke, Making the connections: using internal communication to turn strategy into action, Hampshire, 2008.

R. Cross and R. J. Thomas, Driving results through social networks: how top organizations leverage networks for performance and growth, 2009.

M. Granovetter, The Strength of Weak Ties, American Journal of Sociology, vol.78, issue.6, pp.1360-1380, 1973.
DOI : 10.1086/225469

N. A. Christakis and J. Fowler, Connected: the surprising power of our social networks and how they shape our lives. Little, Brown and Company, 2009.

R. Cross, A. Parker, L. Prusak, and S. P. Borgatti, Knowing What We Know: Supporting Knowledge Creation and Sharing in Social Networks, Organizational Dynamics, vol.30, pp.100-120, 2001.
DOI : 10.1093/0195165128.003.0005

P. Kotler, H. Kartajaya, and I. Setiawan, Marketing 3.0: from products to customers to the human spirit, 2010.
DOI : 10.1002/9781118257883

N. Kock, J. Verville, A. Danesh-pajou, and D. Deluca, Communication flow orientation in business process modeling and its effect on redesign success: Results from a field study. Decision Support Systems, pp.562-575, 2009.

P. A. Miguel, A. Fleury, C. H. Mello, D. N. Nakano, J. B. Turrioni et al., Metodologia de pesquisa em engenharia de produção e gestão de operações, 2010.

S. G. Lazzarini, Empresas em rede, Cengage Learning, 2008.

R. Cross and J. N. Cummings, TIE AND NETWORK CORRELATES OF INDIVIDUAL PERFORMANCE IN KNOWLEDGE-INTENSIVE WORK., Academy of Management Journal, vol.47, issue.6, pp.928-937, 2004.
DOI : 10.2307/20159632

S. Borgatti, M. Everett, and L. Freeman, UCINET for Windows: Software for social network analysis, Analytic Tecnologies, 2002.