C. Anderson, The Long Tail: Why the future of business is selling less of more, Hyperion, 2008.

D. Silveira, G. Borenstein, D. Fogliatto, and F. , Mass customization: Literature review and research directions, International Journal of Production Economics, vol.72, issue.1, pp.1-13, 2001.
DOI : 10.1016/S0925-5273(00)00079-7

S. Davis, From ???future perfect???: Mass customizing, Planning Review, vol.17, issue.2, pp.16-21, 1989.
DOI : 10.1108/eb054249

M. Fisher, What is the Right Supply Chain for your Product, Harvard Business Review, pp.105-116, 1997.

N. Franke, M. Schreier, and U. Kaiser, The ???I Designed It Myself??? Effect in Mass Customization, Management Science, vol.56, issue.1, pp.125-140, 2010.
DOI : 10.1287/mnsc.1090.1077

A. M. Kaplan, D. Schoder, and M. Haenlein, Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction, Journal of Product Innovation Management, vol.12, issue.3, pp.101-116, 2007.
DOI : 10.2307/1251446

A. Osterwalder and Y. Pigneur, Business Model Generation, Amsterdam: Self Published, www.businesmodelgeneration.com, 2009.

F. T. Piller and M. M. Tseng, Handbook of Research in Mass Customization and Personalization, 2010.
DOI : 10.1142/7378

B. Schwartz, The Paradox of Choice, HarperCollins, vol.67, 2005.
DOI : 10.1002/9781118996874.ch8

P. H. Zipkin, The Limits of Mass Customization, MIT Sloan management review, pp.81-87, 2001.