SUS-A quick and dirty usability scale, ©Digital Equipment Corporation, 1986. ,
Computer Aided Kansei Engineering with XML Technology, 6th Asian Design International Conference, pp.1-10, 2003. ,
The Product Effect: Do Designed Products Convey Their Characteristics To Their Owners? Degree of Doctor of Philosophy, 2011. ,
The basis for Scalogram Analysis, 1950. ,
A general nonmetric technique for finding the smallest coordinate space for a configuration of points, Psychometrika, vol.9, issue.4, pp.469-507, 1968. ,
DOI : 10.1007/BF02290164
The Multi Dimensional Scaling: An Interactive Method for Establishing Perceptions of the Appearance of Product, pp.1-18, 2007. ,
Visual Research: Means of producing shared meanings, Joining Forces, 2005. ,
Analyzing target user group's preferences and product form design specification through web-based 2-dimensional design decision tool Why Design Education Must Change, International Journal of Business Research and Management (IJBRM), vol.1, issue.10, pp.14-32, 2010. ,
Collection and analysis of perceived product inter-distances using multiple factor analysis: Application to the study of 10 white wines from the Loire Valley, Food Quality and Preference, vol.16, issue.7, pp.642-649, 2005. ,
DOI : 10.1016/j.foodqual.2005.01.006
An Introduction to Brand/Perceptual Mapping, Tracking Consumer Perception, pp.1-4, 2001. ,
Interaction Design beyond human-computer interaction, 2011. ,