Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence

Abstract : With the increasing prevalence of online shopping, many companies have added “personalized recommendation” modules on their websites to collect customers’ click-stream data in real time and conduct relevant analysis, which will both assist the decision-making of the web owners and enrich the interactive experience of the customers. A website with more personalized recommender system allows users to experience others as psychologically present being, conveys a feeling of human warmth and sociability which is believed critical for the formation of consumers’ trust towards online stores. In this study, a laboratory experiment was conducted to empirically examine the effects of the level of perceived personalization on consumers’ trusting beliefs towards online store. The result also demonstrated that the perception of social presence can partially mediate the effect of perceived personalization on consumer’s trusting beliefs.
Type de document :
Communication dans un congrès
Paula Kotzé; Gary Marsden; Gitte Lindgaard; Janet Wesson; Marco Winckler. 14th International Conference on Human-Computer Interaction (INTERACT), Sep 2013, Cape Town, South Africa. Springer, Lecture Notes in Computer Science, LNCS-8119 (Part III), pp.632-639, 2013, Human-Computer Interaction – INTERACT 2013. 〈10.1007/978-3-642-40477-1_42〉
Liste complète des métadonnées

Littérature citée [10 références]  Voir  Masquer  Télécharger

https://hal.inria.fr/hal-01504917
Contributeur : Hal Ifip <>
Soumis le : lundi 10 avril 2017 - 16:30:48
Dernière modification le : vendredi 3 novembre 2017 - 22:24:07
Document(s) archivé(s) le : mardi 11 juillet 2017 - 14:04:38

Fichier

978-3-642-40477-1_42_Chapter.p...
Fichiers produits par l'(les) auteur(s)

Licence


Distributed under a Creative Commons Paternité 4.0 International License

Identifiants

Citation

Yanan Li, Yong Wang. Social Influence from Personalized Recommendations to Trusting Beliefs of Websites: Intermediate Role of Social Presence. Paula Kotzé; Gary Marsden; Gitte Lindgaard; Janet Wesson; Marco Winckler. 14th International Conference on Human-Computer Interaction (INTERACT), Sep 2013, Cape Town, South Africa. Springer, Lecture Notes in Computer Science, LNCS-8119 (Part III), pp.632-639, 2013, Human-Computer Interaction – INTERACT 2013. 〈10.1007/978-3-642-40477-1_42〉. 〈hal-01504917〉

Partager

Métriques

Consultations de la notice

52

Téléchargements de fichiers

28