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Cultural Congruence and Rating Scale Biases in Homepages

Abstract : We reanalyzed data from three studies to explore first-impression cultural congruency effects and potential rating scale biases among Canadian and Taiwanese/Chinese participants judging visual appeal of homepages. The objective was to identify variables likely to affect such judgments for future studies in a new research program. Some support was found for both issues and pointers for refinements of future studies were identified.
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Gitte Lindgaard, Cathy Dudek, Gerry Chan. Cultural Congruence and Rating Scale Biases in Homepages. 14th International Conference on Human-Computer Interaction (INTERACT), Sep 2013, Cape Town, South Africa. pp.531-538, ⟨10.1007/978-3-642-40498-6_42⟩. ⟨hal-01510545⟩

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