Cultural Congruence and Rating Scale Biases in Homepages

Abstract : We reanalyzed data from three studies to explore first-impression cultural congruency effects and potential rating scale biases among Canadian and Taiwanese/Chinese participants judging visual appeal of homepages. The objective was to identify variables likely to affect such judgments for future studies in a new research program. Some support was found for both issues and pointers for refinements of future studies were identified.
Type de document :
Communication dans un congrès
David Hutchison; Takeo Kanade; Madhu Sudan; Demetri Terzopoulos; Doug Tygar; Moshe Y. Vardi; Gerhard Weikum; Paula Kotzé; Gary Marsden; Gitte Lindgaard; Janet Wesson; Marco Winckler; Josef Kittler; Jon M. Kleinberg; Friedemann Mattern; John C. Mitchell; Moni Naor; Oscar Nierstrasz; C. Pandu Rangan; Bernhard Steffen. 14th International Conference on Human-Computer Interaction (INTERACT), Sep 2013, Cape Town, South Africa. Springer, Lecture Notes in Computer Science, LNCS-8120 (Part IV), pp.531-538, 2013, Human-Computer Interaction – INTERACT 2013. 〈10.1007/978-3-642-40498-6_42〉
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Gitte Lindgaard, Cathy Dudek, Gerry Chan. Cultural Congruence and Rating Scale Biases in Homepages. David Hutchison; Takeo Kanade; Madhu Sudan; Demetri Terzopoulos; Doug Tygar; Moshe Y. Vardi; Gerhard Weikum; Paula Kotzé; Gary Marsden; Gitte Lindgaard; Janet Wesson; Marco Winckler; Josef Kittler; Jon M. Kleinberg; Friedemann Mattern; John C. Mitchell; Moni Naor; Oscar Nierstrasz; C. Pandu Rangan; Bernhard Steffen. 14th International Conference on Human-Computer Interaction (INTERACT), Sep 2013, Cape Town, South Africa. Springer, Lecture Notes in Computer Science, LNCS-8120 (Part IV), pp.531-538, 2013, Human-Computer Interaction – INTERACT 2013. 〈10.1007/978-3-642-40498-6_42〉. 〈hal-01510545〉

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