H. Beales, The value of behavioral targeting, Network Advertising Initiative, 2010.

P. Dixon, . The, . Network, and . Initiative, Failing at Consumer Protection and at Self-Regulation, World Privacy Forum, 2007.

T. Roy and A. Fielding, Tracking preference expression (dnt), 2011.

C. Foresman, Safari to join " do not track " crowd, leaving google behind, 2011.

A. Fowler, Advertisers and publishers adopt and implement do not track URL http://blog.mozilla.com/blog, 2011.

M. Fredrikson and B. Livshits, RePriv: Re-imagining Content Personalization and In-browser Privacy, 2011 IEEE Symposium on Security and Privacy, 2011.
DOI : 10.1109/SP.2011.37
URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.221.8964

. Google, . Facebook, and A. Yahoo, Sb 761 (lowenthal) ? opposition, 2011.

S. Guha, B. Cheng, and P. Francis, Privad: practical privacy in online advertising, Proceedings of the 8th USENIX conference on Networked systems design and implementation, NSDI'11, pp.13-13, 2011.

S. Harvey and R. Moonka, Keep your opt-outs, 2011.

J. Kerry and J. Mccain, Commercial privacy bill of rights act of, 2011.

S. Komanduri, R. Shay, G. Norcie, and L. F. Cranor, Adchoices? compliance with online behavioral advertising notice and choice requirements, 2011.

P. G. Leon, B. Ur, R. Balebako, L. F. Cranor, R. Shay et al., Why Johnny can't opt out, Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems, CHI '12, 2011.
DOI : 10.1145/2207676.2207759

J. Edward, J. Markey, and . Barton, Do not track kids act of, 2011.

J. Mayer, A. Narayanan, and S. Stamm, Do not track: A universal third-party web tracking opt out draft-mayer-do-not-track-00, 2011.

J. Mayer, Do not track is no threat to ad-supported businesses, 2011.

J. Rockefeller, Do-not-track online act of, 2011.

V. Toubiana, H. Nissenbaum, A. Narayanan, S. Barocas, and D. Boneh, Adnostic: Privacy preserving targeted advertising, Network and Distributed System Security Symposium, 2010.

A. Henry, J. Waxman, . Barton, and . Memorandum, Congress of the United States, House of Representatives, Committee on Energy and Commerce, 2010.

M. Zaneis, do not track' rules would put a stop to the internet as we know it URL http://www.usnews.com/opinion/articles/2011/01/03/ do-not-track-rules-would-put-a-stop-to-the-internet-as-we-know-it, 2011.

A. Zeigler, A. Bateman, and E. Graff, Web tracking protection URL http://www.w3.org/Submission SUBM-web-tracking-protection, 2011.