HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Conference papers

Enhancing Business APPification Using SMS Text Messages: Metrics, Strategies and Alternatives

Abstract : Mobile App stores and marketplaces allow sellers and developers to monetize their Apps mainly through the desktop-based download point, or by using the mobile owner’s credit card. We would like to turn monetization focus on the fact that there is already another payment channel that should not be overseen, which is fruitfully used through the premium SMSs. In this work, we propose new metrics and strategies to enhance business APPification using SMSs efficiently and effectively, in two ways: a) SMS as a premium text service can be the mean to monetize Apps more easily than using HTTP protocol and credit cards – premium SMSs cost more than regular SMSs and return usage earnings. b) SMSs can be widely used as an additional “web” data transport protocol that may reduce user data access costs in some cases and therefore, allow new margin for monetization of apps. We also show prototype results that the proposed strategies and metrics assist.
Complete list of metadata

Cited literature [10 references]  Display  Hide  Download

Contributor : Hal Ifip Connect in order to contact the contributor
Submitted on : Monday, June 19, 2017 - 5:01:20 PM
Last modification on : Thursday, March 5, 2020 - 4:47:34 PM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Mersini Paschou, Evangelos Sakkopoulos, Efrosini Sourla, Athanasios Tsakalidis. Enhancing Business APPification Using SMS Text Messages: Metrics, Strategies and Alternatives. International Cross-Domain Conference and Workshop on Availability, Reliability, and Security (CD-ARES), Aug 2012, Prague, Czech Republic. pp.190-202, ⟨10.1007/978-3-642-32498-7_15⟩. ⟨hal-01542441⟩



Record views


Files downloads