Automatic monitoring and controlling system is essential for improvement of aquaculture industry. This paper presents an intelligent PH sensor that applied to water quality monitoring. It involved signal processing, self-calibration. Using low power and high performance microcontroller MSP430F149, Smart Transducer Interface Module (STIM) based on IEEE1451standard was embedded. The design of software and hardware was described in detail, and an initial calibration experiment was carried out to establish a calibration parameter. The results indicate that the pH sensor is more accurate, reliable and easy to use, which is suitable to spread the application in aquaculture industry.