The Green Vistas of Sustainable Innovation in the IT Domain

Abstract : Sustainable innovation is about creating social, environmental, and economic value for all stakeholders involved. The sustainable innovation lens offers an extension of the prevailing discourse on Green IT/IS and renders a three-fold approach that encompasses social, environmental and economic dimensions of sustainability. Moreover, sustainable innovation entails a proactive approach that focuses on developing creative solutions to environmental and social challenges rather than merely on reducing the IT footprint by waste management and regulation compliance. Building on a longitudinal analysis of sustainable innovation in the automotive industry, we gained a number of relevant insights that can be applied to the information technology domain. First, our results illustrate that a sustainable innovation approach can serve as a source of creativity and innovation that enables firms to aim for generating bigger wins for businesses, the environment, and society overall. Second, our results suggest that sustainable innovation requires a concerted effort of all stakeholders to reshape existing norms and values, formulate new standards, and reconfigure work systems vis-à-vis the social and environmental vistas of sustainable value. Building on our study, we provide further recommendations for IT research and practice.
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Markus Nüttgens; Andreas Gadatsch; Karlheinz Kautz; Ingrid Schirmer; Nadine Blinn. Governance and Sustainability in Information Systems: Managing the Transfer and Diffusion of IT (Working conference), Sep 2011, Hamburg, Germany. Springer, IFIP Advances in Information and Communication Technology, AICT-366, pp.300-305, 2011, Governance and Sustainability in Information Systems. Managing the Transfer and Diffusion of IT. 〈10.1007/978-3-642-24148-2_22〉
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Wietske Osch, Michel Avital. The Green Vistas of Sustainable Innovation in the IT Domain. Markus Nüttgens; Andreas Gadatsch; Karlheinz Kautz; Ingrid Schirmer; Nadine Blinn. Governance and Sustainability in Information Systems: Managing the Transfer and Diffusion of IT (Working conference), Sep 2011, Hamburg, Germany. Springer, IFIP Advances in Information and Communication Technology, AICT-366, pp.300-305, 2011, Governance and Sustainability in Information Systems. Managing the Transfer and Diffusion of IT. 〈10.1007/978-3-642-24148-2_22〉. 〈hal-01571732〉

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