The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation - Archive ouverte HAL Access content directly
Conference Papers Year : 2011

The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation

(1) , (1) , (2) , (3)
1
2
3

Abstract

The aim of this study is to investigate, on the one hand, the main effects of personal innovativeness and familiarity on perceived community support in the domain of the social network site Tuenti, and, on the other hand, the moderating effects of personal innovativeness on relationships between familiarity and perceived community support. A Structural Equation Modelling, specifically Partial Least Square, is proposed to assess the relationships between the constructs together with the predictive power of the model analysed. The results demonstrate that increasing PIIT and familiarity can be seen as important initiatives that promote perceived community support and avoid the consideration of competitive social network sites.
Fichier principal
Vignette du fichier
978-3-642-23765-2_19_Chapter.pdf (497.07 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01591793 , version 1 (22-09-2017)

Licence

Attribution - CC BY 4.0

Identifiers

Cite

Manuel J. Sánchez-Franco, José Antonio Carballar-Falcón, Francisco J. Martínez-López, Juan Carlos Gázquez-Abad. The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. pp.265-279, ⟨10.1007/978-3-642-23765-2_19⟩. ⟨hal-01591793⟩
56 View
71 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More