The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation

Abstract : The aim of this study is to investigate, on the one hand, the main effects of personal innovativeness and familiarity on perceived community support in the domain of the social network site Tuenti, and, on the other hand, the moderating effects of personal innovativeness on relationships between familiarity and perceived community support. A Structural Equation Modelling, specifically Partial Least Square, is proposed to assess the relationships between the constructs together with the predictive power of the model analysed. The results demonstrate that increasing PIIT and familiarity can be seen as important initiatives that promote perceived community support and avoid the consideration of competitive social network sites.
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Communication dans un congrès
Pedro Campos; Nicholas Graham; Joaquim Jorge; Nuno Nunes; Philippe Palanque; Marco Winckler. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. Springer, Lecture Notes in Computer Science, LNCS-6948 (Part III), pp.265-279, 2011, Human-Computer Interaction – INTERACT 2011. 〈10.1007/978-3-642-23765-2_19〉
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Manuel Sánchez-Franco, José Carballar-Falcón, Francisco Martínez-López, Juan Gázquez-Abad. The Influence of Customer Familiarity and Personal Innovativeness toward Information Technologies on the Sense of Virtual Community and Participation. Pedro Campos; Nicholas Graham; Joaquim Jorge; Nuno Nunes; Philippe Palanque; Marco Winckler. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. Springer, Lecture Notes in Computer Science, LNCS-6948 (Part III), pp.265-279, 2011, Human-Computer Interaction – INTERACT 2011. 〈10.1007/978-3-642-23765-2_19〉. 〈hal-01591793〉

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