R. Agarwal and J. Prasad, A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology, Information Systems Research, vol.9, issue.2, pp.204-215, 1998.
DOI : 10.1287/isre.9.2.204

L. S. Aiken and S. G. West, Multiple regression., 1991.
DOI : 10.1037/10520-147

J. W. Alba and J. W. Hutchinson, Dimensions of Consumer Expertise, Journal of Consumer Research, vol.13, issue.4, pp.411-454, 1987.
DOI : 10.1086/209080

N. Baym, Interpreting Soap Operas and Creating Community: Inside an Electronic Fan Culture, Culture of the Internet, 1997.

A. Bhattacherjee and G. Premkumar, Understanding Changes in Belief and Attitude toward Information Technology Usage: a Theoretical Model and Longitudinal Test, MIS Quarterly, vol.28, issue.2, pp.229-54, 2004.

A. Bhattacherjee, Understanding Information Systems Continuance: An Expectation-Confirmation Model, MIS Quarterly, vol.25, issue.3, pp.351-370, 2001.
DOI : 10.2307/3250921

URL : http://aisel.aisnet.org/cgi/viewcontent.cgi?article=2617&context=misq

A. L. Blanchard, Developing a Sense of Virtual Community Measure, CyberPsychology & Behavior, vol.10, issue.6, pp.827-830, 2007.
DOI : 10.1089/cpb.2007.9946

A. L. Blanchard, Testing a model of sense of virtual community, Computers in Human Behavior, vol.24, issue.5, pp.2107-2123, 2008.
DOI : 10.1016/j.chb.2007.10.002

A. L. Blanchard and L. Markus, Sense of virtual community - maintaining the experience of belonging, Proceedings of the 35th Annual Hawaii International Conference on System Sciences, 2002.
DOI : 10.1109/HICSS.2002.994449

A. L. Blanchard and L. Markus, Technology and Community Behavior in Online Environments, 3rd International Conference on Communities and Technologies, 2007.
DOI : 10.1007/978-1-84628-905-7_17

L. V. Casaló, F. Blanco, C. Guinalíu, and M. , Antecedents and Effects of Participation in Virtual Brand Communities, IADIS International Conference on Web Based Communities, pp.1-10, 2007.

W. W. Chin, The Partial Least Squares Approach to Structural Equation Modelling) Modern Methods for Business Research, pp.295-336, 1998.

W. W. Chin, B. L. Marcolin, and P. R. Newsted, A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study, Information Systems Research, vol.14, issue.2, pp.189-217, 2003.
DOI : 10.1287/isre.14.2.189.16018

S. Chou, Why do members contribute knowledge to online communities?, Online Information Review, vol.34, issue.6, pp.829-854, 2010.
DOI : 10.1016/j.im.2005.08.006

J. S. Donath, Identity and Deception in the Virtual Community, Communities in Cyberspace. Routledge, pp.29-59, 1999.

N. Ellison, C. Steinfield, and C. Lampe, The Benefits of Facebook ???Friends:??? Social Capital and College Students??? Use of Online Social Network Sites, Journal of Computer-Mediated Communication, vol.22, issue.3, 2007.
DOI : 10.1145/358916.361990

S. T. Fiske, D. R. Kinder, and W. M. Larter, The novice and the expert: Knowledge-based strategies in political cognition, Journal of Experimental Social Psychology, vol.19, issue.4, pp.381-400, 1983.
DOI : 10.1016/0022-1031(83)90029-X

C. Flavián, M. Guinalíu, and R. Gurrea, The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience, Journal of Retailing and Consumer Services, vol.13, issue.5, pp.363-375, 2006.
DOI : 10.1016/j.jretconser.2005.11.003

D. Gefen, It is not Enough to be Responsive: the Role of Cooperative Intentions in MRP II Adoption. The Data Base for Advances in, Information Systems, vol.31, issue.2, pp.65-79, 2000.

I. Geyskens, J. Steenkamp, L. K. Scheer, and N. Kumar, The effects of trust and interdependence on relationship commitment: A trans-Atlantic study, International Journal of Research in Marketing, vol.13, issue.4, pp.303-317, 1996.
DOI : 10.1016/S0167-8116(96)00006-7

D. I. Gilliland and D. C. Bello, Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels, Journal of the Academy of Marketing Science, vol.30, issue.1, pp.24-43, 2002.
DOI : 10.1177/03079450094306

K. E. Green, Sociodemographic factors and mail survey response, Psychology and Marketing, vol.40, issue.2, pp.171-85, 1996.
DOI : 10.1037/h0047262

M. Groth, Customers as Good Soldiers: Examining Citizenship Behaviors in Internet Service Deliveries, Journal of Management, vol.4, issue.7, pp.7-27, 2005.
DOI : 10.1177/1094670502004004003

J. Henseler and G. Fassott, Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures, Handbook of PLS and Marketing pp, pp.713-736, 2010.
DOI : 10.1007/978-3-540-32827-8_31

J. Henseler, C. M. Ringle, and R. R. Sinkovics, The Use of Partial Least Squares Path Modeling in International Marketing, Advances in International Marketing, pp.277-319, 2009.

J. Herrero and E. Gracia, Measuring perceived community support: Factorial structure, longitudinal invariance, and predictive validity of the PCSQ (perceived community support questionnaire), Journal of Community Psychology, vol.19, issue.2, pp.197-217, 2007.
DOI : 10.1093/med:psych/9780195126709.003.0004

E. J. Johnson and J. E. Russo, Product Familiarity and Learning New Information, Journal of Consumer Research, vol.11, issue.1, pp.542-50, 1984.
DOI : 10.1086/208990

E. Karahanna, M. Ahuja, M. Srite, and J. Galvin, Individual differences and relative advantage: the case of GSS, Decision Support Systems, vol.32, issue.4, pp.327-341, 2002.
DOI : 10.1016/S0167-9236(01)00124-5

T. G. Kotzé and P. J. Du-plessis, Students as ???co???producers??? of education: a proposed model of student socialisation and participation at tertiary institutions, Quality Assurance in Education, vol.11, issue.4, pp.186-201, 2003.
DOI : 10.1177/027347539401600303

C. A. Lengnick-hall, V. Claycomb, and L. W. Inks, From recipient to contributor: examining customer roles and experienced outcomes, European Journal of Marketing, vol.34, issue.3/4, pp.359-383, 2000.
DOI : 10.1177/0092070393211001

W. Lewis, R. Agarwal, and V. Sambamurthy, Sources Influence on Beliefs about Information Technology Use: An Empirical Study of Knowledge Workers, MIS Quarterly, vol.27, issue.4, pp.657-678, 2003.

M. Limayem, M. Khalifa, and A. Frini, What makes consumers buy from Internet? A longitudinal study of online shopping, IEEE Transactions on Systems, Man, and Cybernetics - Part A: Systems and Humans, vol.30, issue.4, pp.421-432, 2000.
DOI : 10.1109/3468.852436

F. Loewenfeld, Brand Communities?Erfolgsfaktoren und Ökonomische Relevanz von Markeneigenschaften, 2006.

K. Y. Mckenna, A. S. Green, and M. E. Gleason, Relationship Formation on the Internet: What's the Big Attraction?, Journal of Social Issues, vol.58, issue.1, pp.9-31, 2002.
DOI : 10.1111/1540-4560.00246

D. W. Mcmillan and D. M. Chavis, Sense of community: A definition and theory, Journal of Community Psychology, vol.13, issue.1, pp.6-23, 1986.
DOI : 10.1111/j.1467-6494.1943.tb01951.x

A. A. Mitchell and P. F. Dacin, The Assessment of Alternative Measures of Consumer Expertise, Journal of Consumer Research, vol.23, issue.3, pp.219-259, 1996.
DOI : 10.1086/209479

C. M. Ringle, S. Wende, and A. Will, SmartPLS 2.0 (Beta) University of Hamburg, 2005.
DOI : 10.5585/remark.v13i2.2717

G. Roehrich, Consumer innovativeness, Journal of Business Research, vol.57, issue.6, pp.671-677, 2002.
DOI : 10.1016/S0148-2963(02)00311-9

E. M. Rogers, Diffusion of Innovations, 1962.

E. M. Rogers, Diffusion of Innovations, 1995.

E. M. Rogers, Diffusion of Innovations, 2003.

F. T. Rothaermel and S. Sugiyama, Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com, Journal of Management, vol.22, issue.3, pp.297-312, 2001.
DOI : 10.1146/annurev.soc.22.1.213

M. J. Sánchez-franco, The Moderating Effects of Involvement on the Relationships Between Satisfaction, Trust and Commitment in e-Banking, Journal of Interactive Marketing, vol.23, issue.3, pp.247-258, 2009.
DOI : 10.1016/j.intmar.2009.04.007

M. J. Sánchez-franco and J. L. Roldán, Expressive aesthetics to ease perceived community support: Exploring personal innovativeness and routinised behaviour as moderators in Tuenti, Computers in Human Behavior, vol.26, issue.6, pp.1445-1457, 2010.
DOI : 10.1016/j.chb.2010.04.023

A. M. Sørebø, Ø. Sørebø, and M. K. Sein, The Influence of User Involvement and Personal Innovativeness on User Behavior, International Journal of Human and Social Sciences, vol.3, issue.5, 2008.

L. G. Tornatzky, M. Fleischer, and A. K. Chakrabarti, The Processes of Technological Innovation, 1990.

C. Tu and M. Mcisaac, The Relationship of Social Presence and Interaction in Online Classes, American Journal of Distance Education, vol.5, issue.2, pp.131-150, 2002.
DOI : 10.1080/09523980010021235

J. W. Turner, J. A. Grube, and J. Meyers, Developing an optimal match within online communities: an exploration of CMC support communities and traditional support, Journal of Communication, vol.6, issue.2, pp.231-251, 2001.
DOI : 10.1111/j.1468-2958.1996.tb00384.x

B. Wellman and M. Guilia, Net Surfers don't Ride Alone: Virtual Communities as Communities Networks in the global village: Life in contemporary communities, 1999.

A. B. Woszczynski, P. L. Roth, and A. H. Segars, Exploring the theoretical foundations of playfulness in computer interactions, Computers in Human Behavior, vol.18, issue.4, pp.369-388, 2002.
DOI : 10.1016/S0747-5632(01)00058-9

M. Y. Yi, K. D. Fiedler, and J. S. Park, Understanding the Role of Individual Innovativeness in the Acceptance of IT-Based Innovations: Comparative Analyses of Models and Measures, Decision Sciences, vol.27, issue.3, pp.393-426, 2006.
DOI : 10.1016/S1071-5819(03)00114-9