The Effect of Religious Identity on User Judgment of Website Quality

Abstract : The paper investigates the effect of users’ religious identity on their judgments of website quality. Websites related to Islamic and Christian identities were evaluated by Christian and Muslim respondents. Aesthetics, usability, service quality, pleasurable interaction, content, website identity and overall judgment were assessed, showing that respondents were more positive to the website which related to their own belief but the effect was stronger with the Muslim sample. Interviews were conducted to support the above results with a non-religious well known branded website added. Respondents provided consistent evaluations preferring the website matching their beliefs but brand identity showed to be more important than the religious identity.
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Communication dans un congrès
Pedro Campos; Nicholas Graham; Joaquim Jorge; Nuno Nunes; Philippe Palanque; Marco Winckler. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. Springer, Lecture Notes in Computer Science, LNCS-6949 (Part IV), pp.620-623, 2011, Human-Computer Interaction – INTERACT 2011. 〈10.1007/978-3-642-23768-3_97〉
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Ons Al-Shamaileh, Alistair Sutcliffe, Antonella Angeli. The Effect of Religious Identity on User Judgment of Website Quality. Pedro Campos; Nicholas Graham; Joaquim Jorge; Nuno Nunes; Philippe Palanque; Marco Winckler. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. Springer, Lecture Notes in Computer Science, LNCS-6949 (Part IV), pp.620-623, 2011, Human-Computer Interaction – INTERACT 2011. 〈10.1007/978-3-642-23768-3_97〉. 〈hal-01597043〉

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