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Conference Papers Year : 2011

The Effect of Religious Identity on User Judgment of Website Quality

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Ons Al-Shamaileh
  • Function : Author
  • PersonId : 1018095
Alistair Sutcliffe
  • Function : Author
  • PersonId : 1018096
Antonella De Angeli
  • Function : Author
  • PersonId : 1018097

Abstract

The paper investigates the effect of users’ religious identity on their judgments of website quality. Websites related to Islamic and Christian identities were evaluated by Christian and Muslim respondents. Aesthetics, usability, service quality, pleasurable interaction, content, website identity and overall judgment were assessed, showing that respondents were more positive to the website which related to their own belief but the effect was stronger with the Muslim sample. Interviews were conducted to support the above results with a non-religious well known branded website added. Respondents provided consistent evaluations preferring the website matching their beliefs but brand identity showed to be more important than the religious identity.
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Dates and versions

hal-01597043 , version 1 (28-09-2017)

Licence

Attribution - CC BY 4.0

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Ons Al-Shamaileh, Alistair Sutcliffe, Antonella De Angeli. The Effect of Religious Identity on User Judgment of Website Quality. 13th International Conference on Human-Computer Interaction (INTERACT), Sep 2011, Lisbon, Portugal. pp.620-623, ⟨10.1007/978-3-642-23768-3_97⟩. ⟨hal-01597043⟩
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