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The Influence of Motivation on Emotional Experience in E-commerce
Abstract : To explore the notion of User Experience in regard to motivation and affect in the context of e-commerce, a preliminary research model was developed. According to this model, customers’ motivations influence their experience of using e-commerce systems. A pilot study with 12 participants was designed to evaluate this hypothesis. The results suggested that customers’ emotional experiences were associated with their motivation to visit an e-commerce website. Our future research will investigate the validity of this model with more thorough evaluation methods.
Cited literature [29 references]
https://hal.inria.fr/hal-01599636
Contributor : Hal Ifip <>
Submitted on : Monday, October 2, 2017 - 1:12:30 PM
Last modification on : Tuesday, October 3, 2017 - 10:29:54 AM
Contributor : Hal Ifip <>
Submitted on : Monday, October 2, 2017 - 1:12:30 PM
Last modification on : Tuesday, October 3, 2017 - 10:29:54 AM
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346937_1_En_20_Chapter.pdf
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Distributed under a Creative Commons Attribution 4.0 International License