Abstract : To explore the notion of User Experience in regard to motivation and affect in the context of e-commerce, a preliminary research model was developed. According to this model, customers’ motivations influence their experience of using e-commerce systems. A pilot study with 12 participants was designed to evaluate this hypothesis. The results suggested that customers’ emotional experiences were associated with their motivation to visit an e-commerce website. Our future research will investigate the validity of this model with more thorough evaluation methods.
https://hal.inria.fr/hal-01599636
Contributeur : Hal Ifip
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Soumis le : lundi 2 octobre 2017 - 13:12:30
Dernière modification le : mardi 3 octobre 2017 - 10:29:54
