Skip to Main content Skip to Navigation
Conference papers

Digital Signage Effectiveness in Retail Stores

Abstract : This paper presents results from a study on the effectiveness of digital signage in the retail environment. The goal of the study was to examine design parameters relevant to digital signage content design which could be used to create guidelines and templates for designing effective digital signage content. In this study, we focused on how video and animation affect the effectiveness of digital signage. When comparing still content with content enhanced with video or animation, no significant difference in effectiveness could be observed. This observation contradicts with earlier studies. Our study supports the views that the digital displays are currently most useful and effective to the younger generation, and that male customers consider digital displays in a store more useful than females do.
Document type :
Conference papers
Complete list of metadata

Cited literature [11 references]  Display  Hide  Download

https://hal.inria.fr/hal-01599874
Contributor : Hal Ifip <>
Submitted on : Monday, October 2, 2017 - 3:41:52 PM
Last modification on : Tuesday, October 3, 2017 - 2:45:27 PM

File

346942_1_En_35_Chapter.pdf
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Mari Ervasti, Juha Häikiö, Minna Isomursu, Pekka Isomursu, Tiina Liuska. Digital Signage Effectiveness in Retail Stores. 15th Human-Computer Interaction (INTERACT), Sep 2015, Bamberg, Germany. pp.455-462, ⟨10.1007/978-3-319-22668-2_35⟩. ⟨hal-01599874⟩

Share

Metrics

Record views

165

Files downloads

429