R. Burke, Behavioural effects of digital signage, Journal of Advertising Research, pp.180-185, 2009.

D. Chaffey, Display advertising clickthrough rates URL: http://www.smartinsights.com/ internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates, 2013.

T. Höffler and D. Leutner, Instructional animation versus static pictures: A meta-analysis, Learning and Instruction, vol.17, issue.6, pp.722-738, 2007.
DOI : 10.1016/j.learninstruc.2007.09.013

E. M. Huang, A. Koster, and J. Borchers, Overcoming Assumptions and Uncovering Practices: When Does the Public Really Look at Public Displays?, Proceedings of Pervasive, pp.228-243, 2008.
DOI : 10.1145/1180875.1180879

URL : http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.404.6939

V. Keränen, N. Lamberg, and J. And-penttinen, Digitaalinen M edia (in Finnish), 2005.

M. Äkelä, S. Sarjanoja, E. Keränen, and T. , Treasure hunt with intelligent luminaires, Proceedings of AcademicM indTrek'13, pp.269-272, 2013.

M. Üller, J. Wilmsmann, D. Exeler, J. Buzeck, M. Schmidt et al., Display blindness: The effect of expectations on attention towards digital signage, Proceedings of Pervasive 2009, pp.1-8, 2009.

A. Newman, C. Dennis, L. Wright, and T. King, Shoppers' experiences of digital signage ? A cross-national qualitative study, International Journal of Digital Content Technology and its Applications Korea (Rep. of), vol.4, issue.7, pp.50-57, 2010.

J. Nielsen, Banner blindness: Old and new findings URL: http://www.nngroup.com/ articles/banner-blindness-old-and-new-findings, 2007.

R. Ravnik and F. Solina, Audience Measurement of Digital Signage: Quantitative Study in Real-World Environment Using Computer Vision, Interacting with Computers, vol.25, issue.3, pp.218-228, 2013.
DOI : 10.1093/iwc/iws023

A. Stern, 8 ways to improve your click-through rate, 2010.