The Study of Farmers’ Information Perceived Risk in China

Abstract : The study provides insights into the perceived risk in the course of farmers’ agriculture information adoption in China. The information perceived risk model is gotten with the approach of the factor analysis and six aspects constitute the model. The regression equation of farmers’ information perceived risk is obtained with the multiple regression analysis in this research. The results show that there are many aspects that farmers consider about when they are applied with new agricultural information and technologies, and information service departments may pay more attention to those especially.
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Communication dans un congrès
9th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Sep 2015, Beijing, China. IFIP Advances in Information and Communication Technology, AICT-479 (Part II), pp.463-468, 2016, Computer and Computing Technologies in Agriculture IX. 〈10.1007/978-3-319-48354-2_46〉
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Jingjing Zhang. The Study of Farmers’ Information Perceived Risk in China. 9th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Sep 2015, Beijing, China. IFIP Advances in Information and Communication Technology, AICT-479 (Part II), pp.463-468, 2016, Computer and Computing Technologies in Agriculture IX. 〈10.1007/978-3-319-48354-2_46〉. 〈hal-01614198〉

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