Abstract : The study provides insights into the perceived risk in the course of farmers’ agriculture information adoption in China. The information perceived risk model is gotten with the approach of the factor analysis and six aspects constitute the model. The regression equation of farmers’ information perceived risk is obtained with the multiple regression analysis in this research. The results show that there are many aspects that farmers consider about when they are applied with new agricultural information and technologies, and information service departments may pay more attention to those especially.
9th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Sep 2015, Beijing, China. IFIP Advances in Information and Communication Technology, AICT-479 (Part II), pp.463-468, 2016, Computer and Computing Technologies in Agriculture IX. 〈10.1007/978-3-319-48354-2_46〉
https://hal.inria.fr/hal-01614198
Contributeur : Hal Ifip
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Soumis le : mardi 10 octobre 2017 - 15:42:58
Dernière modification le : mardi 10 octobre 2017 - 15:53:37
Document(s) archivé(s) le : jeudi 11 janvier 2018 - 14:22:33
Jingjing Zhang. The Study of Farmers’ Information Perceived Risk in China. 9th International Conference on Computer and Computing Technologies in Agriculture (CCTA), Sep 2015, Beijing, China. IFIP Advances in Information and Communication Technology, AICT-479 (Part II), pp.463-468, 2016, Computer and Computing Technologies in Agriculture IX. 〈10.1007/978-3-319-48354-2_46〉. 〈hal-01614198〉
