Retail Tactical Planning: An Aligned Process?

Abstract : This paper addresses tactical planning in retailing through a case study approach in one grocery retailing company. The issues are how tactical planning is conducted and how the different plans are connected. The study complements earlier retail planning studies by showing the sequence of planning phases and by studying the fragmented plans as a process. The master category planning is important and sets borders for the other planning phases. This stabilizes overall planning. However, the retailer loses responsiveness to demand. The study proposes better integration among planning phases.
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Communication dans un congrès
IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2016, Iguassu Falls, Brazil. IFIP Advances in Information and Communication Technology, AICT-488, pp.415-422, 2016, Advances in Production Management Systems. Initiatives for a Sustainable World. 〈10.1007/978-3-319-51133-7_49〉
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Soumis le : jeudi 12 octobre 2017 - 16:43:25
Dernière modification le : mardi 24 avril 2018 - 16:16:02

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Heidi Dreyer, Iskra Dukovska-Popovska, Kasper Kiil, Riikka Kaipia. Retail Tactical Planning: An Aligned Process?. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2016, Iguassu Falls, Brazil. IFIP Advances in Information and Communication Technology, AICT-488, pp.415-422, 2016, Advances in Production Management Systems. Initiatives for a Sustainable World. 〈10.1007/978-3-319-51133-7_49〉. 〈hal-01615785〉

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