Skip to Main content Skip to Navigation
Conference papers

Retail Tactical Planning: An Aligned Process?

Abstract : This paper addresses tactical planning in retailing through a case study approach in one grocery retailing company. The issues are how tactical planning is conducted and how the different plans are connected. The study complements earlier retail planning studies by showing the sequence of planning phases and by studying the fragmented plans as a process. The master category planning is important and sets borders for the other planning phases. This stabilizes overall planning. However, the retailer loses responsiveness to demand. The study proposes better integration among planning phases.
Document type :
Conference papers
Complete list of metadata

Cited literature [13 references]  Display  Hide  Download
Contributor : Hal Ifip <>
Submitted on : Thursday, October 12, 2017 - 4:43:25 PM
Last modification on : Tuesday, February 23, 2021 - 7:24:06 PM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Heidi Dreyer, Iskra Dukovska-Popovska, Kasper Kiil, Riikka Kaipia. Retail Tactical Planning: An Aligned Process?. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2016, Iguassu Falls, Brazil. pp.415-422, ⟨10.1007/978-3-319-51133-7_49⟩. ⟨hal-01615785⟩



Record views


Files downloads