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Political Social Media in the Global South

Abstract : We examine the evidence of growing social media use among political elites in low- and middle-income countries, including in places where the proportion of actual voters on social media is small. We propose three ways to view this phenomenon of– first, as signaling, second, as a means for politicians to access elite populations, and third as a way to circumvent mainstream media and exercise direct control over political communication.
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Submitted on : Tuesday, February 6, 2018 - 3:17:33 PM
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Joyojeet Pal, Andre Gonawela. Political Social Media in the Global South. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.587-593, ⟨10.1007/978-3-319-45234-0_52⟩. ⟨hal-01702140⟩



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